Manuscripts
Circulation figures - Advertising linage
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Departments - Circulation - Subscription rates
Manuscripts
Approx. 20 items. Material includes: 1-pp. numerical report, "Statement of rates and circulation year by year from 1911 to 1932. All records (pre-1911) destroyed by explosion on Oct. 1, 1910"; various charts of subscription rates throughout 20th century; misc. items related to subscription prices.
mssLAT
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Circulation and Advertising statistics
Manuscripts
Approx. 12 items: several charts giving rates, circulation figures, etc. for Southern California newspapers and newspapers across the US ; several issues of "Publisher's Statement - Newspaper Form" for LAT and other Los Angeles papers in 1934 and 1935 ; three LAT articles related to "subscription rackets" and wholesale thefts of copies of LAT "from news racks, street corners or doorsteps."
mssLAT
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Advertising - Linage
Manuscripts
8 items: statistical reports -- "Comparative profit and loss by weeks, 1956 and 1957," "Percentage of advertising to total space by weeks, 1956 and 1957," "Advertising linage and revenue by weeks, 1957," etc. ; article copy from Among Ourselves, 3/1960, on gains in advertising linage in Mirror News ; more.
mssLAT
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Departments - Advertising - Linage - Southern California newspaper comparisons
Manuscripts
9 items: "Media Records, Linage Analysis" (1980 vs. 1981) for 7 Southern California newspapers; five separate reports, "Media Records, Linage Analysis," cover 1982 vs. 1983 [reports range from 8 to 20 pp.]; two columnar reports give "Total Advertising Linage - Los Angeles Newspapers (LAT, Examiner, Herald-Express, etc.) from 1930 - 1960
mssLAT
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Departments - Advertising - Linage - Miscellaneous sources
Manuscripts
Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.
mssLAT
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Oversize
Manuscripts
Scrapbook of articles related to Times Printing and Binding, new Times Building plant, etc. 1931 - 1935 ; Ring-bound publication - 10 Tumultuous Years, 1946. Looks at LAT circulation achievements during World War II. ; Ring-bound publication - Los Angeles Times Advertising Linage and Circulation 1955 - 1966 ; Los Angeles Times Circulation, Advertising Linage, Revenue and Profit 1955 - 1965 ; hand-drawn chart of Sunday circulation 1960 - 1977 ; Ring-bound publication - Advertising Linage of Top Ten Newspapers.
mssLAT