Manuscripts

Advertising - Linage

Description: 8 items: statistical reports -- "Comparative profit and loss by weeks, 1956 and 1957," "Percentage of advertising to total space by weeks, 1956 and 1957," "Advertising linage and revenue by weeks, 1957," etc. ; article copy from Among Ourselves, 3/1960, on gains in advertising linage in Mirror News ; more.
Type: Manuscripts(Opens in new tab)
Date: 1956 - 1960
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Departments - Advertising - Linage - Marketing Research reports

Manuscripts

Material includes: year-by-year comparisons of LAT Advertising Linage 1972 - 1983, 1967 - 1984, and 1969 - 1979

mssLAT

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Departments - Advertising - Linage - Miscellaneous sources

Manuscripts

Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.

mssLAT

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Departments - Advertising - Linage - Southern California newspaper comparisons

Manuscripts

9 items: "Media Records, Linage Analysis" (1980 vs. 1981) for 7 Southern California newspapers; five separate reports, "Media Records, Linage Analysis," cover 1982 vs. 1983 [reports range from 8 to 20 pp.]; two columnar reports give "Total Advertising Linage - Los Angeles Newspapers (LAT, Examiner, Herald-Express, etc.) from 1930 - 1960

mssLAT

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Times Mirror Newspapers - 1981 National Advertising Linage

Manuscripts

1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.

mssLAT

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Circulation figures - Advertising linage

Manuscripts

6 items: charts showing rates, linage and circulation figures for time frame 1911 - 1935. "All records for 1910 and previous years destroyed by explosion on October 1, 1910."

mssLAT

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Departments - Display Advertising

Manuscripts

Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.

mssLAT

Advertising - Linage

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Departments - Advertising - Linage - Marketing Research reports

Departments - Advertising - Linage - Miscellaneous sources

Departments - Advertising - Linage - Southern California newspaper comparisons

Times Mirror Newspapers - 1981 National Advertising Linage

Circulation figures - Advertising linage

Departments - Display Advertising