Times Mirror Newspapers - 1981 National Advertising Linage

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  Departments - Advertising - Linage - Miscellaneous sources

  Manuscripts

  Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.

  mssLAT

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  Departments - Advertising - Linage - Southern California newspaper comparisons

  Manuscripts

  9 items: "Media Records, Linage Analysis" (1980 vs. 1981) for 7 Southern California newspapers; five separate reports, "Media Records, Linage Analysis," cover 1982 vs. 1983 [reports range from 8 to 20 pp.]; two columnar reports give "Total Advertising Linage - Los Angeles Newspapers (LAT, Examiner, Herald-Express, etc.) from 1930 - 1960

  mssLAT

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  Times Mirror Co. - 1981

  Manuscripts

  3 items: three copies of original 56-pp., staple-bound,copies of Annual Report of The Times Mirror Company - Year ended December 31, 1981.

  mssLAT

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  Times Mirror Co. - 1962

  Manuscripts

  3 items: three original 32-pp., staple-bound,copies of Annual Report of The Times Mirror Company - Year ended December 31, 1962.

  mssLAT

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  Times Mirror Co. - 1963

  Manuscripts

  3 items: three original 32-pp., staple-bound,copies of Annual Report of The Times Mirror Company - Year ended December 31, 1963

  mssLAT

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  Newspaper Advertising Bureaus - Long Range Plans Committee

  Manuscripts

  1 item: 13-pp. script headed "Long Range Plans Committee, Vance Stickell, Pebble Beach, CA," 10/18/1983.

  mssLAT