Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Image not available
Manuscripts
Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.
mssLAT
Image not available
Manuscripts
Approx. 20 items. Material includes: single-page reports from Media Records, each year 1954 - 1967, headed "Ten Leading Newspapers in Lines of News" (or a variation of that); single-page report, "Top Ten Newspapers in News Linage - 1978"; list for 1968; 6-pp. report, "Top Ten Newspapers Linage Comparison (Full Run and Part-Run Combined) January - June 1984."
mssLAT
Image not available
Manuscripts
Approx. 30 items. Materials include: 2-pp. report, "1st Ten Leaders in each major classification of newspaper advertising in the U.S., first 11 months, 1981"; "1st Ten Leaders in each major classification of newspaper advertising in the U.S., first 11 months, 1974"; [ditto] 1972; more material, various combinations of data, LAT vs. national competitors, 1950s,1960s, 1970s, and up to 1985.
mssLAT
Image not available
Manuscripts
1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.
mssLAT
Image not available
Manuscripts
Material includes: year-by-year comparisons of LAT Advertising Linage 1972 - 1983, 1967 - 1984, and 1969 - 1979
mssLAT
Image not available
Manuscripts
35 items: memos, charts and reports related to LAT advertising ratios for the period 1976 - 1988. Major items: 14-pp. "Recap sheet - 1982 Linage & Revenue Report... ; multi-page report, "Quantitative Analysis of the content of morning, evening and Sunday newspapers for the year - 1982" ; multi-page report, "Quantitative Analysis of the content of morning, evening and Sunday newspapers for the year - 1983."
mssLAT