Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 12 items: report (yellow paper) "(TMC) Balance sheet as of (7/14/1946" ; 11-pp. "Sixtieth Annual Report - Year 1946 - The Times-Mirror Company" ; multi-page printout, "Dividends received, Year 1946 (TM)" ; "(TM) Balance sheet of the investment division as of (7/31/1946" ; 21-pp. "Treasurer and controller's report, Year 1946," multi-page (yellow paper) "The Times-Mirror Company Analysis of Stocks and Bonds as of (10/31/1946) ; 2-pp. "Data for Mr. Norman Chandler's report to Board of Directors at meeting (11/5/1946" ; related information.
mssLAT
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Manuscripts
Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.
mssLAT
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Manuscripts
Approx. 25 items: 4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market"; sheet titled "Summary -- all advertising (Morning and Sunday total)," covering years 1966 - 1974; blue, spiral-bound booklet, "Advertising Ratios, 1961," (10 pp., binding removed); multi-page reports with cover page reading "Advertising Ratios, 1958," and "Advertising Rations, 1959"; various clips on LAT ranking in ad linage; ad marketing reports with info on 1930s through 1970s; report headed "Top Ten newspapers in total advertising linage" (1968-1969); special section of Sales and Marketing Management, 6/1986, which ranked Times Mirror #1 in the Publishing & Printing category of "America's Best Sales Forces"; other clips and information relating to LAT advertising and newspaper advertising in general. Notebook removed to Reference File - Oversize.
mssLAT
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Manuscripts
40 + reports, in various combinations, of circulation figures for the Top 30 national newspapers, morning, evening, Sunday, etc. All compiled by the Audit Bureau of Circulations.
mssLAT
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Manuscripts
Approx. 25 items: memos, letters, and other material related to coverage of Latinos by LAT. Includes: "Draft" of a 6-pp. report titled "Proposal for an eight-part documentary film series based on the Pulitzer Award winning series of articles by the Los Angeles Times" (1982) ; 11-pp. report titled "A content analysis of the Latino coverage in the Los Angeles Times and La Opinion" (11/1982) ; 10-pp. + report in spiral binding, "Evaluation of strategy options for addressing the Latino market," prepared by The Boston Consulting Group, 6/1981 ; etc.
mssLAT
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Manuscripts
"Los Angeles Media Facts" ; "Consumer Purchasing Patterns of Food Processors - Current Public Monitor" ; "The Los Angeles Marketing Area - 1982" ; "Shopping Patterns Within Selected Ethnic Groups - Consumer Trend Analysis 1981 - 1982" ; "Orange County Annual Report - Consumer Trend Analysis 1985" ; "Women in the Workforce - Consumer Trend Analysis" ; "Taxable Retail Sales for Regional Shopping Centers in Los Angeles and Orange Counties 1978 - 1982."
mssLAT