Manuscripts

Departments - Circulation - ABC Top 30 Newspaper Comparison

Description: 40 + reports, in various combinations, of circulation figures for the Top 30 national newspapers, morning, evening, Sunday, etc. All compiled by the Audit Bureau of Circulations.
Type: Manuscripts(Opens in new tab)
Date: 1954 - 1982
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Departments - Circulation - ABC Southern California Newspaper Comparison

Manuscripts

Approx. 40 sheets of information, in various combinations of circulation information for all southern California newspaper, from very small ones (Tulare Advance-Register, circulation. 5,200, 3/31/'65) to LAT (circulation. 830,000, 3/31/'65). 1 other item in folder--LAT "Timely Bulletin: total circulation and subscription /copy cost of Southern California ABC newspapers," publication date 2/1977. All compiled by the Audit Bureau of Circulations.

mssLAT

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Departments - Circulation - Audit Bureau of Circulation

Manuscripts

5 + items (one edge water-damaged on entire stack, no text lost): 4 Audit Reports (by Audit Bureau of Circulations) "for 12 months ending March 31, 1959," for Herald & Express (L.A.), Examiner (L.A.), Mirror News (L.A.), and Times (L.A.); additional 10-pp. with columns of figures related to circulation for the same newspapers. Audit Bureau of Circulations, "Newspaper Publisher's Statement - for 6 months ended Sept. 30, 1994 - Los Angeles Times." Report provides information on total circulation, and on many different aspects of the newspaper's sales, promotion, marketing and distribution.

mssLAT

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Audit Bureau of Circulation Annual Conference

Manuscripts

Four copies of a speech given by Otis Chandler at the Audit Bureau of Circulation Annual Conference on Wednesday, November 8, 1978. Two of the copies include an introduction and hand written notes. Other items in this folder include a program for the event; a copy of the Audit Bureau of Circulations' News Bulletin, a page from Audit Bureau of Circulations' News Bulletin; a one page, double sided, schedule; and eighteeen items of correspondence which consist of one memo, one telegram and thirteen letters.

mssLAT

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Departments - Advertising - Linage - Top newspaper comparisons

Manuscripts

Approx. 30 items. Materials include: 2-pp. report, "1st Ten Leaders in each major classification of newspaper advertising in the U.S., first 11 months, 1981"; "1st Ten Leaders in each major classification of newspaper advertising in the U.S., first 11 months, 1974"; [ditto] 1972; more material, various combinations of data, LAT vs. national competitors, 1950s,1960s, 1970s, and up to 1985.

mssLAT

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Departments - Circulation - Miscellaneous Sources

Manuscripts

Approx. 30 items. Material includes: small booklet, staple-bound, "What has happened to Times circulation during the last five years?" - aimed at advertisers; photo-text essay from Among Ourselves, 11/1951, "Handling largest daily, Sunday circulation in the West"; AO article, 7/1960, "Circulation of Times 'Way Out Front"; various in-house reports on LAT circulation compared to Herald, Examiner, Daily News, Mirror, etc.; 1/1/1910 LAT ad touting circulation achievements 1900-1910, "Largest daily and Sunday newspaper published in California," "Independent, progressive, trustworthy, fearless"; LAT article, 10/30/1984, "Daily News, La Opinion lead area papers in circulation growth..."; (LAT) Circulation History, Daily 1887-1993, Sunday 1895-1993; 4 "Employee Bulletin(s)" 1990-91, all about circulation gains.

mssLAT

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Audit Bureau of Circulation

Manuscripts

A copy of the speech given at the Audit Bureau of Circulation

mssLAT

Departments - Circulation - ABC Top 30 Newspaper Comparison

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