Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 40 sheets of information, in various combinations of circulation information for all southern California newspaper, from very small ones (Tulare Advance-Register, circulation. 5,200, 3/31/'65) to LAT (circulation. 830,000, 3/31/'65). 1 other item in folder--LAT "Timely Bulletin: total circulation and subscription /copy cost of Southern California ABC newspapers," publication date 2/1977. All compiled by the Audit Bureau of Circulations.
mssLAT
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Manuscripts
5 + items (one edge water-damaged on entire stack, no text lost): 4 Audit Reports (by Audit Bureau of Circulations) "for 12 months ending March 31, 1959," for Herald & Express (L.A.), Examiner (L.A.), Mirror News (L.A.), and Times (L.A.); additional 10-pp. with columns of figures related to circulation for the same newspapers. Audit Bureau of Circulations, "Newspaper Publisher's Statement - for 6 months ended Sept. 30, 1994 - Los Angeles Times." Report provides information on total circulation, and on many different aspects of the newspaper's sales, promotion, marketing and distribution.
mssLAT
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Manuscripts
Four copies of a speech given by Otis Chandler at the Audit Bureau of Circulation Annual Conference on Wednesday, November 8, 1978. Two of the copies include an introduction and hand written notes. Other items in this folder include a program for the event; a copy of the Audit Bureau of Circulations' News Bulletin, a page from Audit Bureau of Circulations' News Bulletin; a one page, double sided, schedule; and eighteeen items of correspondence which consist of one memo, one telegram and thirteen letters.
mssLAT
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Manuscripts
Approx. 30 items. Materials include: 2-pp. report, "1st Ten Leaders in each major classification of newspaper advertising in the U.S., first 11 months, 1981"; "1st Ten Leaders in each major classification of newspaper advertising in the U.S., first 11 months, 1974"; [ditto] 1972; more material, various combinations of data, LAT vs. national competitors, 1950s,1960s, 1970s, and up to 1985.
mssLAT
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Manuscripts
Approx. 30 items. Material includes: small booklet, staple-bound, "What has happened to Times circulation during the last five years?" - aimed at advertisers; photo-text essay from Among Ourselves, 11/1951, "Handling largest daily, Sunday circulation in the West"; AO article, 7/1960, "Circulation of Times 'Way Out Front"; various in-house reports on LAT circulation compared to Herald, Examiner, Daily News, Mirror, etc.; 1/1/1910 LAT ad touting circulation achievements 1900-1910, "Largest daily and Sunday newspaper published in California," "Independent, progressive, trustworthy, fearless"; LAT article, 10/30/1984, "Daily News, La Opinion lead area papers in circulation growth..."; (LAT) Circulation History, Daily 1887-1993, Sunday 1895-1993; 4 "Employee Bulletin(s)" 1990-91, all about circulation gains.
mssLAT
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Manuscripts
A copy of the speech given at the Audit Bureau of Circulation
mssLAT