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Manuscripts

Departments - Circulation - Miscellaneous Sources

Description

Approx. 30 items. Material includes: small booklet, staple-bound, "What has happened to Times circulation during the last five years?" - aimed at advertisers; photo-text essay from Among Ourselves, 11/1951, "Handling largest daily, Sunday circulation in the West"; AO article, 7/1960, "Circulation of Times 'Way Out Front"; various in-house reports on LAT circulation compared to Herald, Examiner, Daily News, Mirror, etc.; 1/1/1910 LAT ad touting circulation achievements 1900-1910, "Largest daily and Sunday newspaper published in California," "Independent, progressive, trustworthy, fearless"; LAT article, 10/30/1984, "Daily News, La Opinion lead area papers in circulation growth..."; (LAT) Circulation History, Daily 1887-1993, Sunday 1895-1993; 4 "Employee Bulletin(s)" 1990-91, all about circulation gains.

Type
Manuscripts(Opens in new tab)
Date
1960 - 1994
Call number
mssLAT
Creator
Los Angeles Times (Firm)(Opens in new tab)
Provenance
The Los Angeles Times,
Restrictions
Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights
The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.
Associated people
Bassett, James E., (1912-1978.)
Chandler, Norman, (1899-1973.)
Chandler, Otis, (1927-2006.)
Conrad, Paul, (1924-2010.)
Johnson, W. Thomas, (1941-)
Owens, Charles H.
Associated organizations
Los Angeles Times (Firm).
Los Angeles Times History Center.
Times Mirror Company.
Find out more
View in the Library catalog(Opens in new tab)

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    Departments - Circulation

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    Approx. 30 items. Material includes: 3-pp. report in clear plastic sleeve, "Times circulation in the early years" (date of 1908 or after indicated); photocopy of Among Ourselves article, "Those Glorious Old Days," 10/1928; adv. flyers, 1981, for LAT-published book, Los Angeles 200: a Bicentennial Celebration, & mail order forms in plastic sleeve; 1 copy, LAT "Circulation Sales Manual" (1932); six reproductions of 1912 LAT promo. post cards; spiral-bound circulation sale booklet, "Good News for Southern California" (ca. 1966); employee bulletins/news releases on to circulation. sales; labor flyer of OC picketers, 10/30/1975, headed "(LAT) seizes power and control -- HELP STOP THE TAKEOVER; various circulation. promo materials; L.A. Business Journal article, 9/5/1994, "...Times continues to dominate the war of words." 1 photograph: snapshot of a man and woman at the circulation desk, undated.

    mssLAT

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    Departments - Promotion and Public Relations - Tours Of Los Angeles Times

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    7 items: 2 sheet, article, "The Old Guard...the latest new printing press is viewed by throngs of invited guests," copied from Sunday Times, 7/14/1895; 2 sheets, article copied from LAT, 12/5/1912, "New Times building is happily dedicated"; 2-pp. article + photos copied from Among Ourselves, 4/1950; 2 copies of (LAT) "Lobby Exhibit & Tours," (ca. 1993); (in plastic sleeve) tear sheet, Downtown News, 5/25/1987, "The Downtown Lunchbox - the Belly of the Beast," by Riva Rothschild, a humorous spin on a tour of the LAT building.

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    Departments - Circulation - Articles

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    mssLAT

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    Departments - Circulation - Marketing Research Reports

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    Departments - Circulation - Audit Bureau of Circulation

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    5 + items (one edge water-damaged on entire stack, no text lost): 4 Audit Reports (by Audit Bureau of Circulations) "for 12 months ending March 31, 1959," for Herald & Express (L.A.), Examiner (L.A.), Mirror News (L.A.), and Times (L.A.); additional 10-pp. with columns of figures related to circulation for the same newspapers. Audit Bureau of Circulations, "Newspaper Publisher's Statement - for 6 months ended Sept. 30, 1994 - Los Angeles Times." Report provides information on total circulation, and on many different aspects of the newspaper's sales, promotion, marketing and distribution.

    mssLAT

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    Miscellaneous

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    5 items: LAT memo, 3/30/1987, regarding "Upcoming feature...'Notes of a counterrevolutionary' (in LAT Mag)" - memo notes that writer "Arturo Cruz is available to discuss his upcoming (LATMag) article on your program," aimed at radio/tv stations ; multi-page "Media questions and answers: Los Angeles Times Magazine" ; 2-pp. article copy, Adweek, 5/13/1986, "Can downsizing fatten Sunday magazines?" ; 6-pp. article copy, Columbia Journalism Review, 7-8/1986, "Sunday magazines: do they deserve to survive?" ; LAT memo, 3/20/1987, :LAT Magazine, preview of "Upcoming features - "A Latter Day tale of greed, forgery and deceit," and "The California Power Move."

    mssLAT