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Manuscripts

Departments - Circulation - Articles

Description

Approx. 30 items. Material includes: Among Ourselves and LAT articles (and ads) announcing circulation achievements or promoting circulation;

Type
Manuscripts(Opens in new tab)
Date
1928 - 1975
Call number
mssLAT
Creator
Los Angeles Times (Firm)(Opens in new tab)
Provenance
The Los Angeles Times,
Restrictions
Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights
The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.
Associated people
Bassett, James E., (1912-1978.)
Chandler, Norman, (1899-1973.)
Chandler, Otis, (1927-2006.)
Conrad, Paul, (1924-2010.)
Johnson, W. Thomas, (1941-)
Owens, Charles H.
Associated organizations
Los Angeles Times (Firm).
Los Angeles Times History Center.
Times Mirror Company.
Find out more
View in the Library catalog(Opens in new tab)

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    Departments - Circulation - Miscellaneous Sources

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    Approx. 30 items. Material includes: small booklet, staple-bound, "What has happened to Times circulation during the last five years?" - aimed at advertisers; photo-text essay from Among Ourselves, 11/1951, "Handling largest daily, Sunday circulation in the West"; AO article, 7/1960, "Circulation of Times 'Way Out Front"; various in-house reports on LAT circulation compared to Herald, Examiner, Daily News, Mirror, etc.; 1/1/1910 LAT ad touting circulation achievements 1900-1910, "Largest daily and Sunday newspaper published in California," "Independent, progressive, trustworthy, fearless"; LAT article, 10/30/1984, "Daily News, La Opinion lead area papers in circulation growth..."; (LAT) Circulation History, Daily 1887-1993, Sunday 1895-1993; 4 "Employee Bulletin(s)" 1990-91, all about circulation gains.

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    Departments - Classified Advertising - Articles

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    Approx. 30 items. Material includes: articles from Among Ourselves and LAT on history of ads in LAT, ad milestones, automation in advertising,; singles ads in LAT, 1986.

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    Departments - Circulation

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    Approx. 30 items. Material includes: 3-pp. report in clear plastic sleeve, "Times circulation in the early years" (date of 1908 or after indicated); photocopy of Among Ourselves article, "Those Glorious Old Days," 10/1928; adv. flyers, 1981, for LAT-published book, Los Angeles 200: a Bicentennial Celebration, & mail order forms in plastic sleeve; 1 copy, LAT "Circulation Sales Manual" (1932); six reproductions of 1912 LAT promo. post cards; spiral-bound circulation sale booklet, "Good News for Southern California" (ca. 1966); employee bulletins/news releases on to circulation. sales; labor flyer of OC picketers, 10/30/1975, headed "(LAT) seizes power and control -- HELP STOP THE TAKEOVER; various circulation. promo materials; L.A. Business Journal article, 9/5/1994, "...Times continues to dominate the war of words." 1 photograph: snapshot of a man and woman at the circulation desk, undated.

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    Departments - Employee Relations - Company sponsored events

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    Circulation Department rate increase

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    Departments - Circulation - Marketing Research Reports

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    Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

    mssLAT