Manuscripts
Departments - Classified Advertising - Articles
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Departments - Classified Advertising
Manuscripts
Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program
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Departments - Circulation - Articles
Manuscripts
Approx. 30 items. Material includes: Among Ourselves and LAT articles (and ads) announcing circulation achievements or promoting circulation;
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Departments - Classified Advertising - Promotion samples
Manuscripts
9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';
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Departments - Display Advertising
Manuscripts
Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.
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Departments - Advertising
Manuscripts
Approx. 25 items: 4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market"; sheet titled "Summary -- all advertising (Morning and Sunday total)," covering years 1966 - 1974; blue, spiral-bound booklet, "Advertising Ratios, 1961," (10 pp., binding removed); multi-page reports with cover page reading "Advertising Ratios, 1958," and "Advertising Rations, 1959"; various clips on LAT ranking in ad linage; ad marketing reports with info on 1930s through 1970s; report headed "Top Ten newspapers in total advertising linage" (1968-1969); special section of Sales and Marketing Management, 6/1986, which ranked Times Mirror #1 in the Publishing & Printing category of "America's Best Sales Forces"; other clips and information relating to LAT advertising and newspaper advertising in general. Notebook removed to Reference File - Oversize.
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Departments - Promotion and Public Relations - Classified Advertising Promotion
Manuscripts
2 items: glossy black LAT logo folder containing example of LAT "Timely Bulletin," several sheets with copies of LAT classified ads of various kinds, sample of Sunday comics pages headed with ad for Times Classifieds, etc. (all 1980); single page flyer, headed "Announce your good news today!" - providing info for LAT employees who wish to use free LAT classified space to announce births, engagements, weddings, anniversaries, reunions, etc. (1987-1988)
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