Manuscripts

Departments - Circulation

Description: Approx. 30 items. Material includes: 3-pp. report in clear plastic sleeve, "Times circulation in the early years" (date of 1908 or after indicated); photocopy of Among Ourselves article, "Those Glorious Old Days," 10/1928; adv. flyers, 1981, for LAT-published book, Los Angeles 200: a Bicentennial Celebration, & mail order forms in plastic sleeve; 1 copy, LAT "Circulation Sales Manual" (1932); six reproductions of 1912 LAT promo. post cards; spiral-bound circulation sale booklet, "Good News for Southern California" (ca. 1966); employee bulletins/news releases on to circulation. sales; labor flyer of OC picketers, 10/30/1975, headed "(LAT) seizes power and control -- HELP STOP THE TAKEOVER; various circulation. promo materials; L.A. Business Journal article, 9/5/1994, "...Times continues to dominate the war of words." 1 photograph: snapshot of a man and woman at the circulation desk, undated.
Type: Manuscripts(Opens in new tab)
Date: circa 1908 - 1994
Call number: mssLAT
Creator

Departments - Circulation - Miscellaneous Sources

Manuscripts

Approx. 30 items. Material includes: small booklet, staple-bound, "What has happened to Times circulation during the last five years?" - aimed at advertisers; photo-text essay from Among Ourselves, 11/1951, "Handling largest daily, Sunday circulation in the West"; AO article, 7/1960, "Circulation of Times 'Way Out Front"; various in-house reports on LAT circulation compared to Herald, Examiner, Daily News, Mirror, etc.; 1/1/1910 LAT ad touting circulation achievements 1900-1910, "Largest daily and Sunday newspaper published in California," "Independent, progressive, trustworthy, fearless"; LAT article, 10/30/1984, "Daily News, La Opinion lead area papers in circulation growth..."; (LAT) Circulation History, Daily 1887-1993, Sunday 1895-1993; 4 "Employee Bulletin(s)" 1990-91, all about circulation gains.

mssLAT

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Departments - Circulation - Audit Bureau of Circulation

Manuscripts

5 + items (one edge water-damaged on entire stack, no text lost): 4 Audit Reports (by Audit Bureau of Circulations) "for 12 months ending March 31, 1959," for Herald & Express (L.A.), Examiner (L.A.), Mirror News (L.A.), and Times (L.A.); additional 10-pp. with columns of figures related to circulation for the same newspapers. Audit Bureau of Circulations, "Newspaper Publisher's Statement - for 6 months ended Sept. 30, 1994 - Los Angeles Times." Report provides information on total circulation, and on many different aspects of the newspaper's sales, promotion, marketing and distribution.

mssLAT

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Departments - Promotion and Public Relations - Tours Of Los Angeles Times

Manuscripts

7 items: 2 sheet, article, "The Old Guard...the latest new printing press is viewed by throngs of invited guests," copied from Sunday Times, 7/14/1895; 2 sheets, article copied from LAT, 12/5/1912, "New Times building is happily dedicated"; 2-pp. article + photos copied from Among Ourselves, 4/1950; 2 copies of (LAT) "Lobby Exhibit & Tours," (ca. 1993); (in plastic sleeve) tear sheet, Downtown News, 5/25/1987, "The Downtown Lunchbox - the Belly of the Beast," by Riva Rothschild, a humorous spin on a tour of the LAT building.

mssLAT

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Departments - Circulation - Articles

Manuscripts

Approx. 30 items. Material includes: Among Ourselves and LAT articles (and ads) announcing circulation achievements or promoting circulation;

mssLAT

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Departments - Circulation - Marketing Research Reports

Manuscripts

Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

mssLAT

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Departments - Promotion and Public Relations - Promotional Items - Early

Manuscripts

Approx. 15 items. Materials include: 2.5" x 3.5" booklet, "Who's Who and What's What in Sports (LAT); (in plastic sleeve) pink & blue satin cloth imprinted with H.G.O. picture and new building, dedicated 10-1-1912; (in plastic sleeve) envelope postmarked 1955, with note, "Enclosed badges for your historical collection," from Viola Hill of Claremont - two cloth badges reading, "The Times - San Joaquin Valley Homesteaders' Excursion, date ?; (in plastic sleeve) match book with logo "Times rental ads bring tenants quickly"; (in paper envelope) "The History of World War II as told in Headlines of The Times" - miniature versions of LAT page One through WW II; various other examples of LAT ephemera, "Bride's needle case, bookmark, napkins printed with words "The Times" or "The Mirror."

mssLAT

Departments - Circulation

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Departments - Circulation - Miscellaneous Sources

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Departments - Promotion and Public Relations - Promotional Items - Early