Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.
mssLAT
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Manuscripts
Approx. 25 items: 4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market"; sheet titled "Summary -- all advertising (Morning and Sunday total)," covering years 1966 - 1974; blue, spiral-bound booklet, "Advertising Ratios, 1961," (10 pp., binding removed); multi-page reports with cover page reading "Advertising Ratios, 1958," and "Advertising Rations, 1959"; various clips on LAT ranking in ad linage; ad marketing reports with info on 1930s through 1970s; report headed "Top Ten newspapers in total advertising linage" (1968-1969); special section of Sales and Marketing Management, 6/1986, which ranked Times Mirror #1 in the Publishing & Printing category of "America's Best Sales Forces"; other clips and information relating to LAT advertising and newspaper advertising in general. Notebook removed to Reference File - Oversize.
mssLAT
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Manuscripts
9 items: "Media Records, Linage Analysis" (1980 vs. 1981) for 7 Southern California newspapers; five separate reports, "Media Records, Linage Analysis," cover 1982 vs. 1983 [reports range from 8 to 20 pp.]; two columnar reports give "Total Advertising Linage - Los Angeles Newspapers (LAT, Examiner, Herald-Express, etc.) from 1930 - 1960
mssLAT
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Manuscripts
1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.
mssLAT
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Manuscripts
8 items: statistical reports -- "Comparative profit and loss by weeks, 1956 and 1957," "Percentage of advertising to total space by weeks, 1956 and 1957," "Advertising linage and revenue by weeks, 1957," etc. ; article copy from Among Ourselves, 3/1960, on gains in advertising linage in Mirror News ; more.
mssLAT
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Manuscripts
Material includes: year-by-year comparisons of LAT Advertising Linage 1972 - 1983, 1967 - 1984, and 1969 - 1979
mssLAT