Manuscripts

Departments - Editorial - News linage

Description: Approx. 20 items. Material includes: single-page reports from Media Records, each year 1954 - 1967, headed "Ten Leading Newspapers in Lines of News" (or a variation of that); single-page report, "Top Ten Newspapers in News Linage - 1978"; list for 1968; 6-pp. report, "Top Ten Newspapers Linage Comparison (Full Run and Part-Run Combined) January - June 1984."
Type: Manuscripts(Opens in new tab)
Date: 1954 - 1984
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights

Departments - Advertising - Linage - Miscellaneous sources

Manuscripts

Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.

mssLAT

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Departments - Advertising

Manuscripts

Approx. 25 items: 4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market"; sheet titled "Summary -- all advertising (Morning and Sunday total)," covering years 1966 - 1974; blue, spiral-bound booklet, "Advertising Ratios, 1961," (10 pp., binding removed); multi-page reports with cover page reading "Advertising Ratios, 1958," and "Advertising Rations, 1959"; various clips on LAT ranking in ad linage; ad marketing reports with info on 1930s through 1970s; report headed "Top Ten newspapers in total advertising linage" (1968-1969); special section of Sales and Marketing Management, 6/1986, which ranked Times Mirror #1 in the Publishing & Printing category of "America's Best Sales Forces"; other clips and information relating to LAT advertising and newspaper advertising in general. Notebook removed to Reference File - Oversize.

mssLAT

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Departments - Advertising - Linage - Southern California newspaper comparisons

Manuscripts

9 items: "Media Records, Linage Analysis" (1980 vs. 1981) for 7 Southern California newspapers; five separate reports, "Media Records, Linage Analysis," cover 1982 vs. 1983 [reports range from 8 to 20 pp.]; two columnar reports give "Total Advertising Linage - Los Angeles Newspapers (LAT, Examiner, Herald-Express, etc.) from 1930 - 1960

mssLAT

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Times Mirror Newspapers - 1981 National Advertising Linage

Manuscripts

1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.

mssLAT

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Advertising - Linage

Manuscripts

8 items: statistical reports -- "Comparative profit and loss by weeks, 1956 and 1957," "Percentage of advertising to total space by weeks, 1956 and 1957," "Advertising linage and revenue by weeks, 1957," etc. ; article copy from Among Ourselves, 3/1960, on gains in advertising linage in Mirror News ; more.

mssLAT

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Departments - Advertising - Linage - Marketing Research reports

Manuscripts

Material includes: year-by-year comparisons of LAT Advertising Linage 1972 - 1983, 1967 - 1984, and 1969 - 1979

mssLAT

Departments - Editorial - News linage

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