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Manuscripts

Newspaper Advertising Bureaus - Long Range Plans Committee


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    Newspaper Advertising Bureau

    Manuscripts

    Approx. 20 items - letters, surveys, reports, handwritten notes and other material related to the work of the Plans Committee of the NAB. Notable names and items include: 9-pp. "Plans Committee Survey - A Summary" ; 4-pp. "Supplementary Plans Committee Survey (Non-members of Plans Committee)" dated 1973 ; various versions of the surveys ; Vance Stickell ; 8-pp. "Plan of Action," 5/31/1973 ; correspondence between Stickell and marketing & advertising executives at other publications ; more.

    mssLAT

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    1984 Budget Reports

    Manuscripts

    5 items: 11-pp. script headed "Don Maldonado 1984 Budget Report," 11/4/1983 ; 16-pp. script headed "Don Clark 1984 Budget Report," 11/4/1983 ; 13-pp. script headed "Bert Tiffany 1984 Budget Report," 11/4/1984 ; 9-pp. script headed "Vance Stickell 1984 Budget Report," 11/4/1983 ; 12-pp. script headed "Budget Narrative / Editorial Department," 11/4/1983 ; multi-page lists and charts headed 1984 ABC Publishers Statement Comparisons."

    mssLAT

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    Times Mirror Steering Committee Report

    Manuscripts

    1 item: 11-pp. script headed "Steering Committee Report," 12/8/1983.

    mssLAT

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    Times Mirror Newspapers - 1981 National Advertising Linage

    Manuscripts

    1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.

    mssLAT

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    LA Times Succession Plan

    Manuscripts

    4 items: "Succession Planning Program," 10/1979, 20-pp. plus 2 charts ; "Succession Planning Program," 8/1980, 16-pp. ; "Succession..., 10/1981, 11-pp. ; memo, 5/18/1984, "1983 - 1984 Succession Plan," 1-pp. plus 3 attachements, from Jim Boswell to Vance Stickell.

    mssLAT

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    Classified Presentation

    Manuscripts

    6 items: 24-pp. script headed "Classified presentation," dated 9/12/1983 ; Gail Hyland memo, 10/7/1983, with attached 24-pp. script and other materials ; 18-pp. script headed "Classified Presentation," dated 2/21/1984 ; another version of same script, dated 12/6/1984 ; 4-pp. item headed "The Los Angeles Times delivers an upscale audience" (poor quality copies), gives demographic information ; 3-pp. "Outline of Classified presentation."

    mssLAT