Manuscripts

Oversize

Description: Scrapbook of articles related to Times Printing and Binding, new Times Building plant, etc. 1931 - 1935 ; Ring-bound publication - 10 Tumultuous Years, 1946. Looks at LAT circulation achievements during World War II. ; Ring-bound publication - Los Angeles Times Advertising Linage and Circulation 1955 - 1966 ; Los Angeles Times Circulation, Advertising Linage, Revenue and Profit 1955 - 1965 ; hand-drawn chart of Sunday circulation 1960 - 1977 ; Ring-bound publication - Advertising Linage of Top Ten Newspapers.
Type: Manuscripts(Opens in new tab)
Date: 1931 - 1976
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Departments - Advertising

Manuscripts

Approx. 25 items: 4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market"; sheet titled "Summary -- all advertising (Morning and Sunday total)," covering years 1966 - 1974; blue, spiral-bound booklet, "Advertising Ratios, 1961," (10 pp., binding removed); multi-page reports with cover page reading "Advertising Ratios, 1958," and "Advertising Rations, 1959"; various clips on LAT ranking in ad linage; ad marketing reports with info on 1930s through 1970s; report headed "Top Ten newspapers in total advertising linage" (1968-1969); special section of Sales and Marketing Management, 6/1986, which ranked Times Mirror #1 in the Publishing & Printing category of "America's Best Sales Forces"; other clips and information relating to LAT advertising and newspaper advertising in general. Notebook removed to Reference File - Oversize.

mssLAT

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Departments - Circulation - Marketing Research Reports

Manuscripts

Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

mssLAT

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Departments - Circulation - Miscellaneous Sources

Manuscripts

Approx. 30 items. Material includes: small booklet, staple-bound, "What has happened to Times circulation during the last five years?" - aimed at advertisers; photo-text essay from Among Ourselves, 11/1951, "Handling largest daily, Sunday circulation in the West"; AO article, 7/1960, "Circulation of Times 'Way Out Front"; various in-house reports on LAT circulation compared to Herald, Examiner, Daily News, Mirror, etc.; 1/1/1910 LAT ad touting circulation achievements 1900-1910, "Largest daily and Sunday newspaper published in California," "Independent, progressive, trustworthy, fearless"; LAT article, 10/30/1984, "Daily News, La Opinion lead area papers in circulation growth..."; (LAT) Circulation History, Daily 1887-1993, Sunday 1895-1993; 4 "Employee Bulletin(s)" 1990-91, all about circulation gains.

mssLAT

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Reference Files - Oversized

Manuscripts

4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market," 1933; oversize pencil and pen drawing of Editorial page eagle logo; reprints of "Editor and Publisher" article about LAT building, 1935; blueprint copy, "Details Main Lobby Plans & Elevations & Miscellaneous Scale Details," (9/22/1933); blueprint, "Main Lobby Remodeling, Times Mirror Company (4/25/1961); Los Angeles Times - The First 100 Years - A Special Edition of Among Ourselves (2 copies), December 1981. Also a spiral bound book: Times Mirror Planning and Development, master plan, March 1968, by architect William L. Pereira.

mssLAT

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Times Mirror Newspapers - 1981 National Advertising Linage

Manuscripts

1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.

mssLAT

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Publications - "Price Zone Analysis of LA Newspaper Ad. Linage"

Manuscripts

1 item: booklet, "Price Zone Analysis of Los Angeles Metropolitan Newspaper Advertising Linage July - December 1965. Prepared by the Los Angeles Times Marketing Research Department; Data Provided by George Neustadt"

mssLAT

Oversize

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Departments - Advertising

Departments - Circulation - Marketing Research Reports

Departments - Circulation - Miscellaneous Sources

Reference Files - Oversized

Times Mirror Newspapers - 1981 National Advertising Linage

Publications - "Price Zone Analysis of LA Newspaper Ad. Linage"