Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Production samples for the Circulation Department, including subscription door-hangers, posters and booklets for promotions, and other ephemera.
mssLAT
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Manuscripts
Approx. 40 sheets of information, in various combinations of circulation information for all southern California newspaper, from very small ones (Tulare Advance-Register, circulation. 5,200, 3/31/'65) to LAT (circulation. 830,000, 3/31/'65). 1 other item in folder--LAT "Timely Bulletin: total circulation and subscription /copy cost of Southern California ABC newspapers," publication date 2/1977. All compiled by the Audit Bureau of Circulations.
mssLAT
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Manuscripts
Approx. 20 items. Material includes: 1-pp. numerical report, "Statement of rates and circulation year by year from 1911 to 1932. All records (pre-1911) destroyed by explosion on Oct. 1, 1910"; various charts of subscription rates throughout 20th century; misc. items related to subscription prices.
mssLAT
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Manuscripts
3 items: 2-pp. report, "Street Sales and Special Editions," 1/22/1930; 60-pp. report, "The Circulation Department," (date 5/1934 indicated in pencil, p. 1); 1-pp. letter addressed to "Mr. Marx," and signed "RMS," (8/4/1934) offers circulation numbers for ?
mssLAT
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Manuscripts
Approx. 30 items. Material includes: small booklet, staple-bound, "What has happened to Times circulation during the last five years?" - aimed at advertisers; photo-text essay from Among Ourselves, 11/1951, "Handling largest daily, Sunday circulation in the West"; AO article, 7/1960, "Circulation of Times 'Way Out Front"; various in-house reports on LAT circulation compared to Herald, Examiner, Daily News, Mirror, etc.; 1/1/1910 LAT ad touting circulation achievements 1900-1910, "Largest daily and Sunday newspaper published in California," "Independent, progressive, trustworthy, fearless"; LAT article, 10/30/1984, "Daily News, La Opinion lead area papers in circulation growth..."; (LAT) Circulation History, Daily 1887-1993, Sunday 1895-1993; 4 "Employee Bulletin(s)" 1990-91, all about circulation gains.
mssLAT
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Manuscripts
The Advertising Department was responsible for advertisements within the newspaper, including classified ads and advertising supplements. (The Promotion Department was responsible for advertising the newspaper itself.) Date range for the series is 1911-1994, with a bulk of the material dating from 1930-1994.
mssLAT