Departments - Circulation - Report

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  Departments - Circulation - Marketing Research Reports

  Manuscripts

  Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

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  Departments - Circulation - Berliner research report on circulation

  Manuscripts

  "1 item. 48-pp. "A Berliner Research Report on Newspaper Circulation (#4549)," 1938. Prepared by J.J. Berliner & Staff, New York, NY. The report is divided into ten major parts: I. How a wholesaler uses [an] assembly line... II. Mechanization of newspaper mailing III. Ways to meet high costs IV. Newspapers' productive circulation areas to be determined by new trading region analysis V. Street sales can be boosted profitably VI. Mail circulation can be expanded VII. Special offers boost sales VIII. Sunday and Daily newspapers; a study of their differences IX. Community store delivers the papers X. What is circulation expense? "

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  Departments - Circulation

  Manuscripts

  Approx. 30 items. Material includes: 3-pp. report in clear plastic sleeve, "Times circulation in the early years" (date of 1908 or after indicated); photocopy of Among Ourselves article, "Those Glorious Old Days," 10/1928; adv. flyers, 1981, for LAT-published book, Los Angeles 200: a Bicentennial Celebration, & mail order forms in plastic sleeve; 1 copy, LAT "Circulation Sales Manual" (1932); six reproductions of 1912 LAT promo. post cards; spiral-bound circulation sale booklet, "Good News for Southern California" (ca. 1966); employee bulletins/news releases on to circulation. sales; labor flyer of OC picketers, 10/30/1975, headed "(LAT) seizes power and control -- HELP STOP THE TAKEOVER; various circulation. promo materials; L.A. Business Journal article, 9/5/1994, "...Times continues to dominate the war of words." 1 photograph: snapshot of a man and woman at the circulation desk, undated.

  mssLAT

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  Departments - Circulation - Dealers

  Manuscripts

  3 items, stapled: 3-pp. "Dealer's Agreement" (canceled 1950); 2-pp. "Cash Bond Agreement" (canceled 1950); 1948 letter from R.F. Marx, LAT Circulation Manager, to Ernest Barber (a dealer) informing him of a price increase for LAT copies furnished, other details.

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  Departments - Circulation - Accounts

  Manuscripts

  Item is 100+ pp., "Circulation Project Committee Progress Report" (by J.G. Vermuelen, 12/22/1977). Page 1 reads in part, "A project committee was formed during March, 1977...to identify and resolve circulation problems with the primary goals of: reducing costs and increasing revenue; improving customer service; and improving the circulation billing system.

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  Departments - Circulation - Subscription rates

  Manuscripts

  Approx. 20 items. Material includes: 1-pp. numerical report, "Statement of rates and circulation year by year from 1911 to 1932. All records (pre-1911) destroyed by explosion on Oct. 1, 1910"; various charts of subscription rates throughout 20th century; misc. items related to subscription prices.

  mssLAT