Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.
mssLAT
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Manuscripts
3 items: 2-pp. report, "Street Sales and Special Editions," 1/22/1930; 60-pp. report, "The Circulation Department," (date 5/1934 indicated in pencil, p. 1); 1-pp. letter addressed to "Mr. Marx," and signed "RMS," (8/4/1934) offers circulation numbers for ?
mssLAT
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Manuscripts
5 + items (one edge water-damaged on entire stack, no text lost): 4 Audit Reports (by Audit Bureau of Circulations) "for 12 months ending March 31, 1959," for Herald & Express (L.A.), Examiner (L.A.), Mirror News (L.A.), and Times (L.A.); additional 10-pp. with columns of figures related to circulation for the same newspapers. Audit Bureau of Circulations, "Newspaper Publisher's Statement - for 6 months ended Sept. 30, 1994 - Los Angeles Times." Report provides information on total circulation, and on many different aspects of the newspaper's sales, promotion, marketing and distribution.
mssLAT
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Manuscripts
Approx. 30 items. Material includes: 3-pp. report in clear plastic sleeve, "Times circulation in the early years" (date of 1908 or after indicated); photocopy of Among Ourselves article, "Those Glorious Old Days," 10/1928; adv. flyers, 1981, for LAT-published book, Los Angeles 200: a Bicentennial Celebration, & mail order forms in plastic sleeve; 1 copy, LAT "Circulation Sales Manual" (1932); six reproductions of 1912 LAT promo. post cards; spiral-bound circulation sale booklet, "Good News for Southern California" (ca. 1966); employee bulletins/news releases on to circulation. sales; labor flyer of OC picketers, 10/30/1975, headed "(LAT) seizes power and control -- HELP STOP THE TAKEOVER; various circulation. promo materials; L.A. Business Journal article, 9/5/1994, "...Times continues to dominate the war of words." 1 photograph: snapshot of a man and woman at the circulation desk, undated.
mssLAT
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Manuscripts
Thin, black, 3-hole binder containing a number of responses to requests for description and explanation of circulation sales incentive plans used by other major newspapers around the United States. Responses were received from Dallas Morning News, Gannett Newspapers, New Orleans Times-Picayune, Des Moines Register. Information packet (stapled), 12-pp., "Pick up the world-Travel Adventures." Page 1 reads, in part, "Get ready for the time of your life... by participating in the L.A. Times Circulation Department's 1979 travel incentive program, you could soon be enjoying eight fabulous days in lively Mexico, unspoiled Maui or aboard a (cruise) to the Mexican Riviera. (This is) the finest travel package The Times has ever offered to its home delivery agents and dealers." [The remaining pages describe an ideal vacation for each of the three options.] Binding on 1959 publication removed.
mssLAT
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Manuscripts
Item is 100+ pp., "Circulation Project Committee Progress Report" (by J.G. Vermuelen, 12/22/1977). Page 1 reads in part, "A project committee was formed during March, 1977...to identify and resolve circulation problems with the primary goals of: reducing costs and increasing revenue; improving customer service; and improving the circulation billing system.
mssLAT