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Manuscripts

Departments - Circulation - Incentive programs

Description

Thin, black, 3-hole binder containing a number of responses to requests for description and explanation of circulation sales incentive plans used by other major newspapers around the United States. Responses were received from Dallas Morning News, Gannett Newspapers, New Orleans Times-Picayune, Des Moines Register. Information packet (stapled), 12-pp., "Pick up the world-Travel Adventures." Page 1 reads, in part, "Get ready for the time of your life... by participating in the L.A. Times Circulation Department's 1979 travel incentive program, you could soon be enjoying eight fabulous days in lively Mexico, unspoiled Maui or aboard a (cruise) to the Mexican Riviera. (This is) the finest travel package The Times has ever offered to its home delivery agents and dealers." [The remaining pages describe an ideal vacation for each of the three options.] Binding on 1959 publication removed.

Type
Manuscripts(Opens in new tab)
Date
1959, 1979
Call number
mssLAT
Creator
Los Angeles Times (Firm)(Opens in new tab)
Provenance
The Los Angeles Times,
Restrictions
Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights
The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.
Associated people
Bassett, James E., (1912-1978.)
Chandler, Norman, (1899-1973.)
Chandler, Otis, (1927-2006.)
Conrad, Paul, (1924-2010.)
Johnson, W. Thomas, (1941-)
Owens, Charles H.
Associated organizations
Los Angeles Times (Firm).
Los Angeles Times History Center.
Times Mirror Company.
Find out more
View in the Library catalog(Opens in new tab)

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