Manuscripts

Departments - Circulation - Incentive programs

Description: Thin, black, 3-hole binder containing a number of responses to requests for description and explanation of circulation sales incentive plans used by other major newspapers around the United States. Responses were received from Dallas Morning News, Gannett Newspapers, New Orleans Times-Picayune, Des Moines Register. Information packet (stapled), 12-pp., "Pick up the world-Travel Adventures." Page 1 reads, in part, "Get ready for the time of your life... by participating in the L.A. Times Circulation Department's 1979 travel incentive program, you could soon be enjoying eight fabulous days in lively Mexico, unspoiled Maui or aboard a (cruise) to the Mexican Riviera. (This is) the finest travel package The Times has ever offered to its home delivery agents and dealers." [The remaining pages describe an ideal vacation for each of the three options.] Binding on 1959 publication removed.
Type: Manuscripts(Opens in new tab)
Date: 1959, 1979
Call number: mssLAT
Creator: Los Angeles Times (Firm)

Departments - Circulation - Audit Bureau of Circulation

Manuscripts

5 + items (one edge water-damaged on entire stack, no text lost): 4 Audit Reports (by Audit Bureau of Circulations) "for 12 months ending March 31, 1959," for Herald & Express (L.A.), Examiner (L.A.), Mirror News (L.A.), and Times (L.A.); additional 10-pp. with columns of figures related to circulation for the same newspapers. Audit Bureau of Circulations, "Newspaper Publisher's Statement - for 6 months ended Sept. 30, 1994 - Los Angeles Times." Report provides information on total circulation, and on many different aspects of the newspaper's sales, promotion, marketing and distribution.

mssLAT

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Departments - Circulation

Manuscripts

Approx. 30 items. Material includes: 3-pp. report in clear plastic sleeve, "Times circulation in the early years" (date of 1908 or after indicated); photocopy of Among Ourselves article, "Those Glorious Old Days," 10/1928; adv. flyers, 1981, for LAT-published book, Los Angeles 200: a Bicentennial Celebration, & mail order forms in plastic sleeve; 1 copy, LAT "Circulation Sales Manual" (1932); six reproductions of 1912 LAT promo. post cards; spiral-bound circulation sale booklet, "Good News for Southern California" (ca. 1966); employee bulletins/news releases on to circulation. sales; labor flyer of OC picketers, 10/30/1975, headed "(LAT) seizes power and control -- HELP STOP THE TAKEOVER; various circulation. promo materials; L.A. Business Journal article, 9/5/1994, "...Times continues to dominate the war of words." 1 photograph: snapshot of a man and woman at the circulation desk, undated.

mssLAT

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Departments - Circulation - Marketing Research Reports

Manuscripts

Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

mssLAT

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Departments - Circulation - Miscellaneous Sources

Manuscripts

Approx. 30 items. Material includes: small booklet, staple-bound, "What has happened to Times circulation during the last five years?" - aimed at advertisers; photo-text essay from Among Ourselves, 11/1951, "Handling largest daily, Sunday circulation in the West"; AO article, 7/1960, "Circulation of Times 'Way Out Front"; various in-house reports on LAT circulation compared to Herald, Examiner, Daily News, Mirror, etc.; 1/1/1910 LAT ad touting circulation achievements 1900-1910, "Largest daily and Sunday newspaper published in California," "Independent, progressive, trustworthy, fearless"; LAT article, 10/30/1984, "Daily News, La Opinion lead area papers in circulation growth..."; (LAT) Circulation History, Daily 1887-1993, Sunday 1895-1993; 4 "Employee Bulletin(s)" 1990-91, all about circulation gains.

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Departments - Circulation - Berliner research report on circulation

Manuscripts

"1 item. 48-pp. "A Berliner Research Report on Newspaper Circulation (#4549)," 1938. Prepared by J.J. Berliner & Staff, New York, NY. The report is divided into ten major parts: I. How a wholesaler uses [an] assembly line... II. Mechanization of newspaper mailing III. Ways to meet high costs IV. Newspapers' productive circulation areas to be determined by new trading region analysis V. Street sales can be boosted profitably VI. Mail circulation can be expanded VII. Special offers boost sales VIII. Sunday and Daily newspapers; a study of their differences IX. Community store delivers the papers X. What is circulation expense? "

mssLAT

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Circulation Roadman Training Program

Manuscripts

Times Mirror Company Supervisor's Handbook once used by Otis Chandler during his stint in the Mirror News - Circulation Roadman Training Program.

mssLAT

Departments - Circulation - Incentive programs

Opening Hours

Admission Info and Tickets

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Departments - Circulation - Audit Bureau of Circulation

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Departments - Circulation - Berliner research report on circulation

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