Manuscripts
Departments - Circulation - Accounts
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Departments - Circulation - Berliner research report on circulation
Manuscripts
"1 item. 48-pp. "A Berliner Research Report on Newspaper Circulation (#4549)," 1938. Prepared by J.J. Berliner & Staff, New York, NY. The report is divided into ten major parts: I. How a wholesaler uses [an] assembly line... II. Mechanization of newspaper mailing III. Ways to meet high costs IV. Newspapers' productive circulation areas to be determined by new trading region analysis V. Street sales can be boosted profitably VI. Mail circulation can be expanded VII. Special offers boost sales VIII. Sunday and Daily newspapers; a study of their differences IX. Community store delivers the papers X. What is circulation expense? "
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Departments - Circulation - ABC Southern California Newspaper Comparison
Manuscripts
Approx. 40 sheets of information, in various combinations of circulation information for all southern California newspaper, from very small ones (Tulare Advance-Register, circulation. 5,200, 3/31/'65) to LAT (circulation. 830,000, 3/31/'65). 1 other item in folder--LAT "Timely Bulletin: total circulation and subscription /copy cost of Southern California ABC newspapers," publication date 2/1977. All compiled by the Audit Bureau of Circulations.
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Circulation Department
Manuscripts
Approx. 8 items: reports, charts and other materials related to Circulation marketing strategies and circulation numbers.
mssLAT
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Circulation Department
Manuscripts
Approx. 20 items: reports, correspondence, memos and notes related to circulation, including subjects such as circulation numbers, contests, reader complaints, etc.
mssLAT
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Departments - Circulation
Manuscripts
Approx. 30 items. Material includes: 3-pp. report in clear plastic sleeve, "Times circulation in the early years" (date of 1908 or after indicated); photocopy of Among Ourselves article, "Those Glorious Old Days," 10/1928; adv. flyers, 1981, for LAT-published book, Los Angeles 200: a Bicentennial Celebration, & mail order forms in plastic sleeve; 1 copy, LAT "Circulation Sales Manual" (1932); six reproductions of 1912 LAT promo. post cards; spiral-bound circulation sale booklet, "Good News for Southern California" (ca. 1966); employee bulletins/news releases on to circulation. sales; labor flyer of OC picketers, 10/30/1975, headed "(LAT) seizes power and control -- HELP STOP THE TAKEOVER; various circulation. promo materials; L.A. Business Journal article, 9/5/1994, "...Times continues to dominate the war of words." 1 photograph: snapshot of a man and woman at the circulation desk, undated.
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Departments - Circulation - Articles
Manuscripts
Approx. 30 items. Material includes: Among Ourselves and LAT articles (and ads) announcing circulation achievements or promoting circulation;
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