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Manuscripts

Circulation Department


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    Circulation Department

    Manuscripts

    Approx. 20 items: reports, correspondence, memos and notes related to circulation, including subjects such as circulation numbers, contests, reader complaints, etc.

    mssLAT

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    Departments - Circulation - Marketing Research Reports

    Manuscripts

    Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

    mssLAT

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    Circulation

    Manuscripts

    Approx. 40 items: collection of memos, reports, clips and other material filed by Stickell's office relating to circulation plans and operations. Major items include: 29-pp. stapled, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing by The Circulation Growth Committee" (5/14/1982) ; 9-pp. memo titled "Distribution System," from Bert Tiffany on 9/12/1978 ;6-pp. memo (plus attachaments) titled "Circulation Growth" from Tiffany dated 11/22/1985 ; more.

    mssLAT

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    Departments - Circulation - Report

    Manuscripts

    3 items: 2-pp. report, "Street Sales and Special Editions," 1/22/1930; 60-pp. report, "The Circulation Department," (date 5/1934 indicated in pencil, p. 1); 1-pp. letter addressed to "Mr. Marx," and signed "RMS," (8/4/1934) offers circulation numbers for ?

    mssLAT

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    Departments - Circulation - Articles

    Manuscripts

    Approx. 30 items. Material includes: Among Ourselves and LAT articles (and ads) announcing circulation achievements or promoting circulation;

    mssLAT

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    Departments - Circulation - Subscription rates

    Manuscripts

    Approx. 20 items. Material includes: 1-pp. numerical report, "Statement of rates and circulation year by year from 1911 to 1932. All records (pre-1911) destroyed by explosion on Oct. 1, 1910"; various charts of subscription rates throughout 20th century; misc. items related to subscription prices.

    mssLAT