Manuscripts

Circulation

Description: Approx. 40 items: collection of memos, reports, clips and other material filed by Stickell's office relating to circulation plans and operations. Major items include: 29-pp. stapled, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing by The Circulation Growth Committee" (5/14/1982) ; 9-pp. memo titled "Distribution System," from Bert Tiffany on 9/12/1978 ;6-pp. memo (plus attachaments) titled "Circulation Growth" from Tiffany dated 11/22/1985 ; more.
Type: Manuscripts(Opens in new tab)
Date: 1971 - 1985
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Memos, articles, reports

Manuscripts

Approx. 15 items: memos, notes and bulletins related to the subject of circulation growth ; 38-pp. report, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing, by The Circulation Growth Committee," 5/1982 ; more. Promotional package (in white folder with inside pockets) for Los Angeles Times Magazine (1985). Two copies of the prototype and other related information.

mssLAT

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Departments - Circulation - Marketing Research Reports

Manuscripts

Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

mssLAT

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Circulation growth

Manuscripts

Approx. 12 items: assorted memos related to circulation growth ; 36-pp. report - "Circulation Growth Recommendations," 5/1982.

mssLAT

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Times Marketing memo - Circulation

Manuscripts

Approx. 40 items: incomplete collection of "Times Marketing Memo--Circulation," most are from 1988, with several from 1/1989. Information in the memos includes "Home Delivery" and "Sales Copy" figures, plus "Total Net Circulation," "New Subscriptions," plus revenue information.

mssLAT

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Circulation Projections to 2000

Manuscripts

Marketing Research report on circulation growth in Southern California to the year 2000.

mssLAT

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Circulation dealers

Manuscripts

4 items: memos related to LAT circulation dealers, thjree from Bert Tiffany, Director of Circulation, and one from Robert D. Nelson, VP and Gen. Mgr. of LAT.

mssLAT

Circulation

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Memos, articles, reports

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