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Manuscripts

Circulation growth


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    Circulation

    Manuscripts

    Approx. 40 items: collection of memos, reports, clips and other material filed by Stickell's office relating to circulation plans and operations. Major items include: 29-pp. stapled, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing by The Circulation Growth Committee" (5/14/1982) ; 9-pp. memo titled "Distribution System," from Bert Tiffany on 9/12/1978 ;6-pp. memo (plus attachaments) titled "Circulation Growth" from Tiffany dated 11/22/1985 ; more.

    mssLAT

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    Memos, articles, reports

    Manuscripts

    Approx. 15 items: memos, notes and bulletins related to the subject of circulation growth ; 38-pp. report, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing, by The Circulation Growth Committee," 5/1982 ; more. Promotional package (in white folder with inside pockets) for Los Angeles Times Magazine (1985). Two copies of the prototype and other related information.

    mssLAT

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    Circulation

    Manuscripts

    Approx. 90 items: memos, notes, statistical reports and other material related to Circulation Department and LAT circulation. Notable subjects and items include: many items related to price increases ; multi-page report, "Circulation Department - Five Year Plan, 1982 - 1986," 3/15/1982 ; telemarketing ; airport newsracks ; grocery chain sales ; more.

    mssLAT

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    Departments - Circulation - Marketing Research Reports

    Manuscripts

    Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

    mssLAT

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    Circulation memos

    Manuscripts

    Approx. 10 items: memos and reports related to circulation and advertising issues. Notable item: 10-pp. "Review of Circulation Dealer Accounting.

    mssLAT

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    Circulation memos

    Manuscripts

    Approx. 12 items: memos and reports related to circulation and advertising issues.

    mssLAT