Manuscripts
Circulation
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Circulation Department rate increase
Manuscripts
Approx. 40 items - letters, reports and memos. Notable subjects and items include: circulation price increases ; street sale price increases ; (Southern California) Retail Liquor Dealers Assn. ; letters to a number of grocery store chains announcing pricing adjustments.
mssLAT
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Circulation growth
Manuscripts
Approx. 12 items: assorted memos related to circulation growth ; 36-pp. report - "Circulation Growth Recommendations," 5/1982.
mssLAT
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Circulation Times
Manuscripts
12 items: all twelve monthly issues of Circulation Times for 1982.
mssLAT
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Circulation
Manuscripts
Approx. 40 items: collection of memos, reports, clips and other material filed by Stickell's office relating to circulation plans and operations. Major items include: 29-pp. stapled, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing by The Circulation Growth Committee" (5/14/1982) ; 9-pp. memo titled "Distribution System," from Bert Tiffany on 9/12/1978 ;6-pp. memo (plus attachaments) titled "Circulation Growth" from Tiffany dated 11/22/1985 ; more.
mssLAT
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Times Mirror Company - Statistical information
Manuscripts
Approx. 10 items: financial summaries, statistics, reports. Most complete single report is multi-page "The Times-Mirror Company Statistical Information for the twelve months ended (12/31) for each year 1922 - 1935." This report includes a wide range of circulation, advertising and other information.
mssLAT
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Correspondence with advertisers (1 of 2)
Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT