Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT
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Manuscripts
Approx. 20 items. Letters, memos, handwritten notes. Subjects include: a suggestion that LAT publish at least some Spanish-language news; W. squashes a rumor that LAT would no longer run reviews of children's books; flack over a Joyce Haber column on filming of "Too Late the Hero"; Publicity Director for Bullock's San Fernando complains about coverage; W. soothes U.S. Sen. John Sparkman (of Alabama) after a Jack Smith wrote in his column that "to play football at Alabama is a certificate of not having a college education"; exchange of letters over a controversial graduation speech at South Pasadena H.S and LAT story about it; responsibilities of the press; etc.
mssLAT
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Manuscripts
Approx. 90 items: memos, notes, statistical reports and other material related to Circulation Department and LAT circulation. Notable subjects and items include: many items related to price increases ; multi-page report, "Circulation Department - Five Year Plan, 1982 - 1986," 3/15/1982 ; telemarketing ; airport newsracks ; grocery chain sales ; more.
mssLAT
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Manuscripts
Approx. 65 items. Letters, memos, news clippings. Subjects include: exchange of letters with a Porterville, CA., physician, James Williams, Jr., who complains, "For the past year...your news characteristics of reporting have changed, leaning definitely...to the left." Williams implies that W. might be a communist dupe. W. replies, "My intentions are to see that the news is printed as factually as...possible."; exchange of letters on Editor & Publisher questionnaire, "...New Directions in Journalism"; exchange of letters with John Wayne related to the film, "The Alamo," Americanism, and other topics; the ups and downs of the Space program ; letter typical of early 1960s from Lee Wright (Canoga Park, 1964) complaining of LAT's shift from conservatism and canceling his subscription; ads taken by opponents of Vietnam war; exchange of letters with James Brady, editor of WWD, in which B. complains that Joyce Haber (LAT) has plagiarized from Women's Wear Daily, W. responds; LAT cookbook; popularity of various LAT segments, including advertising; phosphates in laundry detergent; letter from A. L. Wirin and response; etc. A. L. Wirin correspondence removed from Autograph File and returned to Williams Subject Files.
mssLAT
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Manuscripts
Approx. 70 items: memos, letters, tear sheets, interview transcripts and other material related to interface between the press and the public and press concerns with litigation. Split into two folders.
mssLAT
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Manuscripts
Approx. 75 items: rate cards, letters, memos and other material related to advertising rates for 1962. Included is a selection of copies of letters sent to major advertisers in the department store catagory - Bullock's, The May Company, Sears, Roebuck and Co., etc. Split into two folders.
mssLAT