Manuscripts
Memos, articles, reports
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Circulation
Manuscripts
Approx. 40 items: collection of memos, reports, clips and other material filed by Stickell's office relating to circulation plans and operations. Major items include: 29-pp. stapled, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing by The Circulation Growth Committee" (5/14/1982) ; 9-pp. memo titled "Distribution System," from Bert Tiffany on 9/12/1978 ;6-pp. memo (plus attachaments) titled "Circulation Growth" from Tiffany dated 11/22/1985 ; more.
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Departments - Circulation - Marketing Research Reports
Manuscripts
Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.
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Employees - Stickell, Vance
Manuscripts
20 items: selection of clippings on Stickell; copies of LAT obit, 10/20/1987, "Vance L. Stickell, executive VP of Marketing for The Times, dies"; two copies of program for "Retailer of the Year" awards for 1985 at Cal. State Los Angeles; 17-pp. transcript of interview, "L.A. Times -- Vance Stickell -- R#6"; booklet, "Advertising Hall of Fame, Luncheon Honoring...Vance Stickell (et al), March 29, 1988, Waldolf-Astoria Hotel, New York City."
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Circulation growth
Manuscripts
Approx. 12 items: assorted memos related to circulation growth ; 36-pp. report - "Circulation Growth Recommendations," 5/1982.
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Circulation Projections to 2000
Manuscripts
Marketing Research report on circulation growth in Southern California to the year 2000.
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Planning Board - LA Times Marketing Research - bound reports
Manuscripts
5 items, five bound reports: "1980 Forecast for Los Angeles Times Planning Board - Vance Stickell" 8/5/1969 ; "Employee Benefit Recommendations for 1970 - 1971 - 1972" (Robert L. Flannes) ; "Dallas Newspaper Situation," a report on Dallas demographics, newspaper circulation and advertising lineage ; "Tucson, Arizona... The Market... Its Media," 2/178/1970 ; "Newsday," 3/2/1970. These reports range in length from 10 to 58-pp.
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