Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 20 items. Material includes: 1-pp. numerical report, "Statement of rates and circulation year by year from 1911 to 1932. All records (pre-1911) destroyed by explosion on Oct. 1, 1910"; various charts of subscription rates throughout 20th century; misc. items related to subscription prices.
mssLAT
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Manuscripts
Approx. 40 sheets of information, in various combinations of circulation information for all southern California newspaper, from very small ones (Tulare Advance-Register, circulation. 5,200, 3/31/'65) to LAT (circulation. 830,000, 3/31/'65). 1 other item in folder--LAT "Timely Bulletin: total circulation and subscription /copy cost of Southern California ABC newspapers," publication date 2/1977. All compiled by the Audit Bureau of Circulations.
mssLAT
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Manuscripts
Approx. 15 items: several versions of a letter from LAT (Norman Chandler) to advertisers, dated 7/23/1958, announcing "There will be no increase in Times' advertising rates during 1958." Also in the folder are several letters with grateful responses from advertisers including Broadway Department Stores, J.W. Robinson, I. Magnin, Barker Brothers, etc.
mssLAT
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Manuscripts
6 items: charts showing rates, linage and circulation figures for time frame 1911 - 1935. "All records for 1910 and previous years destroyed by explosion on October 1, 1910."
mssLAT
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Manuscripts
Approx. 50 items: memos, letters, reports (incl. financial reports) related to LAT advertising rates during the period 1975 - 1985.
mssLAT
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Manuscripts
Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.
mssLAT