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Manuscripts

Strategic and Marketing Issues


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    Marketing Strategy

    Manuscripts

    Ten memos comprising 37 pages, pertaining to Times' marketing strategy and direction. These memos were apparently generated at the request of Tom Johnson, and include memoranda from a variety of senior personnel in various departments, including Bill Thomas, Bill Niese, and others. Important collection of memos with candid assessments of The Times' strategic direction.

    mssLAT

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    Improving Market Share

    Manuscripts

    Thirty-five memos comprising 72 pages, pertaining to Times' improving full run share of market. These memos include memoranda from various departments. Important collection of memos with candid assessments of The Times' strategic direction.

    mssLAT

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    San Diego - Expansion of Edition

    Manuscripts

    Approx. 15 - 20 items: memos, reports and other material on San Diego Bureau, especially expansion of the bureau. Includes: approx. 40-pp. report, "San Diego County and The Los Angeles Times," with projections, survey results, etc. ; multi-page report with several financial and ad linage charts titled "San Diego Strategic Planning Data," 1/4/1985 ; reprint of speech (11/11/1983), "The Times in San Diego - the first 5 years," delivered at UC San Diego by Dale Fetherling, Editor, San Diego Edition ; lists of "San Diego Staff" ; approx. 20-pp. report, "San Diego Subcommittee Recommendations," 3/3/1983 ;

    mssLAT

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    Strategic Planning Committee

    Manuscripts

    Approx.10 items: memos, reports and other material related to the Strategic Planning Committee.

    mssLAT

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    Strategic Planning/Executive Retreat (2 of 2)

    Manuscripts

    Split into two folders. Approx. 17 items: memos, reports, etc., related to strategic planning.

    mssLAT

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    Strategic Planning/Executive Retreat (1 of 2)

    Manuscripts

    Split into two folders. Approx. 10 items: memos, charts and reports related to LAT strategic planning ; materials specifically prepared for LAT Senior Management Santa Barbara Retreat - 1/21/1988.

    mssLAT