Manuscripts

Strategic and Marketing Issues

Description: Seventeen memos and correspondence comprising 108 pages, pertaining to materials related to strategic concerns of the Times, largely related to the apparently threatening growth of the Woodland Hills-based Daily News. Also included are the results to an employee survey, thoughts about discontinuing the L.A. Times Magazine and about the expansion of boundaries of the Valley Edition.
Type: Manuscripts(Opens in new tab)
Date: 1986 - 1991
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Marketing Strategy

Manuscripts

Ten memos comprising 37 pages, pertaining to Times' marketing strategy and direction. These memos were apparently generated at the request of Tom Johnson, and include memoranda from a variety of senior personnel in various departments, including Bill Thomas, Bill Niese, and others. Important collection of memos with candid assessments of The Times' strategic direction.

mssLAT

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Improving Market Share

Manuscripts

Thirty-five memos comprising 72 pages, pertaining to Times' improving full run share of market. These memos include memoranda from various departments. Important collection of memos with candid assessments of The Times' strategic direction.

mssLAT

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San Diego - Expansion of Edition

Manuscripts

Approx. 15 - 20 items: memos, reports and other material on San Diego Bureau, especially expansion of the bureau. Includes: approx. 40-pp. report, "San Diego County and The Los Angeles Times," with projections, survey results, etc. ; multi-page report with several financial and ad linage charts titled "San Diego Strategic Planning Data," 1/4/1985 ; reprint of speech (11/11/1983), "The Times in San Diego - the first 5 years," delivered at UC San Diego by Dale Fetherling, Editor, San Diego Edition ; lists of "San Diego Staff" ; approx. 20-pp. report, "San Diego Subcommittee Recommendations," 3/3/1983 ;

mssLAT

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Strategic Planning Committee

Manuscripts

Approx.10 items: memos, reports and other material related to the Strategic Planning Committee.

mssLAT

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Strategic Planning/Executive Retreat (2 of 2)

Manuscripts

Split into two folders. Approx. 17 items: memos, reports, etc., related to strategic planning.

mssLAT

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Strategic Planning/Executive Retreat (1 of 2)

Manuscripts

Split into two folders. Approx. 10 items: memos, charts and reports related to LAT strategic planning ; materials specifically prepared for LAT Senior Management Santa Barbara Retreat - 1/21/1988.

mssLAT

Strategic and Marketing Issues

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Marketing Strategy

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Strategic Planning/Executive Retreat (1 of 2)