Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 30 items: memos, reports and other material related to LAT's San Diego Bureau. Includes: approx. 20-pp. "draft" of "San Diego Strategic Plan," stamped "Confidential" (n.d.) ; 1/28/1988 report looking at "a different decision structure" in San Diego, and "need for...direction" ; multi-page report, 2/19/1987, on "San Diego Edition Focus Groups" ; various material on an "expanded San Diego County Edition" ; etc.
mssLAT
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Manuscripts
Approx. 20 items: memos, reports, press releases, and other material related to LAT San Diego Edition operations and surveys. Included: multi-page article to appear in Progress magazine, "San Diego has everything -- including Los Angeles Times" ; 15-pp. report from HRI (Harbicht Research Inc.) titled "Initial reaction to San Diego Edition of Los Angeles Times" ; etc.
mssLAT
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Manuscripts
30+ items: financial reports, ad rates, revenue reports and other material related to operation of the San Diego Edition of LAT. Notable items: multi-part packet, cover dated 7/30/1982, "San Diego linage & revenue forecast..." ; multi-part packet, cover date 6/5/1985, "San Diego plans" ; approx. 15-pp. packet, "(LAT) San Diego Edition [weekly] operating statement" ; various other financial projections.
mssLAT
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Manuscripts
Approx. 25 items (incl. several long reports): memos, financial reports and other material related to TM Steering Committee and TM National Marketing. Major reports: approx. 15-pp. report, "Times MIrror National Representation Study - Steering Committee Report #1," 6/29/1983 ; 30-pp. report, "TM National Representation Study - Steering Committee Report #3," 10/8/1983 (Dallas) ; 12-pp. "(Times Mirror) Steering Committee Report," 12/8/1983 ; 20+ pp. report - handwritten note reads "from (1/17/1984) meeting" - "The Times Mirror National Marketing Company" ; approx. 20-pp. report, "...Network of Leading Newspapers," 4/11/1986.
mssLAT
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Manuscripts
Approx. 10 items: bound packet (blue cover) approx. 20-pp., "San Diego expansion" (5/6/1986) ; related memos ; approx. 12-pp. stapled packet, "San Diego County Market Survey," including demographic info and charts.
mssLAT
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Manuscripts
Approx. 75 items: memos, letters, reports and other material related to LAT's San Diego Edition, 1977 - 1981. Notable items: 8-page "Special advertising section," copied from San Diego magazine of 2/15/1978 ; several news releases from LAT related to the start-up of the San Diego Edition ; 10-pp. "San Diego County Edition - Consumer Promotion" ; approx. 10-pp. article copy of San Diego mag., "Now, San Diego County has everything!," (somewhat sarcastic look at what SD mag considered the colonization of the county by LAT); letter from Stickell for SD Mayor Pete WIlson ; multi-page packet (bright orange) of "Display advertising" figures for San Diego edition. 21-pp. text of speech, "Tom Johnson - San Diego Ad Club..." for use 6/20/1979, with "revised draft" - 6/8/1979.
mssLAT