Manuscripts
San Diego Edition
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San Diego Edition - Financial materials
Manuscripts
30+ items: financial reports, ad rates, revenue reports and other material related to operation of the San Diego Edition of LAT. Notable items: multi-part packet, cover dated 7/30/1982, "San Diego linage & revenue forecast..." ; multi-part packet, cover date 6/5/1985, "San Diego plans" ; approx. 15-pp. packet, "(LAT) San Diego Edition [weekly] operating statement" ; various other financial projections.
mssLAT
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Suburban sections - San Diego County Edition
Manuscripts
Approx. 30 items. Material related to the LAT San Diego County Edition startup. Includes: marketing research packages; articles from LAT, "Among Ourselves," San Diego Magazine and Time; LAT-produced "San Diego County has everything!" labels/bumper stickers, a guide to the S.D. Edition titled "Taking a closer look at The Times," ; clips from various San Diego County newspapers reporting and commenting on the startup of an LAT San Diego Edition in early 1978. Photocopied example of the San Diego County page(s), 4/6/1978. article from California magazine (7/1978) titled "Invasion of the Copy Snatchers"; handwritten note from Robert L. Flannes to Otis Chandler (2/15/1978).
mssLAT
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San Diego - Operations / Edition / Surveys
Manuscripts
Approx. 20 items: memos, reports, press releases, and other material related to LAT San Diego Edition operations and surveys. Included: multi-page article to appear in Progress magazine, "San Diego has everything -- including Los Angeles Times" ; 15-pp. report from HRI (Harbicht Research Inc.) titled "Initial reaction to San Diego Edition of Los Angeles Times" ; etc.
mssLAT
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San Diego - Expansion of Edition
Manuscripts
Approx. 15 - 20 items: memos, reports and other material on San Diego Bureau, especially expansion of the bureau. Includes: approx. 40-pp. report, "San Diego County and The Los Angeles Times," with projections, survey results, etc. ; multi-page report with several financial and ad linage charts titled "San Diego Strategic Planning Data," 1/4/1985 ; reprint of speech (11/11/1983), "The Times in San Diego - the first 5 years," delivered at UC San Diego by Dale Fetherling, Editor, San Diego Edition ; lists of "San Diego Staff" ; approx. 20-pp. report, "San Diego Subcommittee Recommendations," 3/3/1983 ;
mssLAT
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San Diego - Office / Survey / Operations
Manuscripts
Approx. 30 items: memos, reports, spiral-bound booklets and other material on San Diego Edition. Includes: material on office space and relocation ; the San Diego "Southland" page ; 17-pp. spiral-bound booklet, "San Diego - Today and Tomorrow" ; "San Diego Stop Survey" of persons who canceled their LAT San Diego Edition delivery ; operational issues ; etc.
mssLAT
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San Diego Edition
Manuscripts
Approx. 15 items: letters, memos, a presentation script, charts. Notable items: 23-pp. script for slide show - "New San Diego presentation" ; 4 pages of charts, "Newspaper penetration," showing LAT circulation "penetration" vs. a US average and LAT penetration in L.A. and Orange counties.
mssLAT