Manuscripts

Suburban sections - San Diego County Edition

Description: Approx. 30 items. Material related to the LAT San Diego County Edition startup. Includes: marketing research packages; articles from LAT, "Among Ourselves," San Diego Magazine and Time; LAT-produced "San Diego County has everything!" labels/bumper stickers, a guide to the S.D. Edition titled "Taking a closer look at The Times," ; clips from various San Diego County newspapers reporting and commenting on the startup of an LAT San Diego Edition in early 1978. Photocopied example of the San Diego County page(s), 4/6/1978. article from California magazine (7/1978) titled "Invasion of the Copy Snatchers"; handwritten note from Robert L. Flannes to Otis Chandler (2/15/1978).
Type: Manuscripts(Opens in new tab)
Date: 1978, 1988
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,

San Diego County Edition campaign

Manuscripts

Large LAT San Diego Promotion Campaign scrapbook album chronicling a 4-week intensive promotional push to advertise the LAT San Diego County edition, March-April 1978.

mssLAT

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San Diego Edition

Manuscripts

Approx. 75 items: memos, letters, reports and other material related to LAT's San Diego Edition, 1977 - 1981. Notable items: 8-page "Special advertising section," copied from San Diego magazine of 2/15/1978 ; several news releases from LAT related to the start-up of the San Diego Edition ; 10-pp. "San Diego County Edition - Consumer Promotion" ; approx. 10-pp. article copy of San Diego mag., "Now, San Diego County has everything!," (somewhat sarcastic look at what SD mag considered the colonization of the county by LAT); letter from Stickell for SD Mayor Pete WIlson ; multi-page packet (bright orange) of "Display advertising" figures for San Diego edition. 21-pp. text of speech, "Tom Johnson - San Diego Ad Club..." for use 6/20/1979, with "revised draft" - 6/8/1979.

mssLAT

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Suburban sections - San Fernando Valley Edition

Manuscripts

Approx. 10 items. Materials include: LAT-produced information and PR brochures related to SFV Edition; marketing booklet, 12/1990, titled "Los Angeles Times Valley Edition"; clips from LAT and "Among Ourselves" on SFV Edition; news release, 4/19/1993, on "EXPANDED, REDESIGNED VALLEY EDITION...; a "Valley Edition History" by Craig St. Clair (4/20/1993), etc.

mssLAT

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San Diego - Operations / Edition / Surveys

Manuscripts

Approx. 20 items: memos, reports, press releases, and other material related to LAT San Diego Edition operations and surveys. Included: multi-page article to appear in Progress magazine, "San Diego has everything -- including Los Angeles Times" ; 15-pp. report from HRI (Harbicht Research Inc.) titled "Initial reaction to San Diego Edition of Los Angeles Times" ; etc.

mssLAT

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Suburban Sections - Orange County Edition

Manuscripts

Approx. 50 items. Materials include: chronology, 1954-1990, of "LAT in Orange County," compiled by Craig St. Clair (2/27/1991); photocopy of Pg. 1 of OC Edition (3/19/1968); hardcopies of Editorial Pages of Home and OC editions, 3/19/1968); various promo. materials for OC Edition; news brief mentioning LAT OC Edition, Editor & Publisher (5/18/1968); "management bulletins," 1984-85, related to OC assignments; marketing research materials; hardcopy of 3/1983 issue of Among Ourselves on OC plant's 15th anniversary; Among Ourselves article, 2/1968, on Costa Mesa plant opening; 2-pp. report by Craig St. Clair, "L.A. Times in Orange County, 1881-1900; article from feed/back, Spring 1984, "Clash of the Titans-competition...in Orange County; LAT marketing research spiral-bound booklet, "Orange County--a market in transition," ca. 1980; Time article, 3/29/1968, mentioning LAT and OC.

mssLAT

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Suburban sections - Ventura County Edition

Manuscripts

1 item. Small ad booklet titled "Monday...Tuesday...[etc.]," announcing the daily Ventura County Edition (1990).

mssLAT

Suburban sections - San Diego County Edition

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San Diego County Edition campaign

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