Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 10 items. Materials include: LAT-produced information and PR brochures related to SFV Edition; marketing booklet, 12/1990, titled "Los Angeles Times Valley Edition"; clips from LAT and "Among Ourselves" on SFV Edition; news release, 4/19/1993, on "EXPANDED, REDESIGNED VALLEY EDITION...; a "Valley Edition History" by Craig St. Clair (4/20/1993), etc.
mssLAT
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Manuscripts
Approx. 30 items. Material related to the LAT San Diego County Edition startup. Includes: marketing research packages; articles from LAT, "Among Ourselves," San Diego Magazine and Time; LAT-produced "San Diego County has everything!" labels/bumper stickers, a guide to the S.D. Edition titled "Taking a closer look at The Times," ; clips from various San Diego County newspapers reporting and commenting on the startup of an LAT San Diego Edition in early 1978. Photocopied example of the San Diego County page(s), 4/6/1978. article from California magazine (7/1978) titled "Invasion of the Copy Snatchers"; handwritten note from Robert L. Flannes to Otis Chandler (2/15/1978).
mssLAT
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Manuscripts
Approx. 20 items: wide array of memos related to on-going LAT planning for OC Edition ; 32-pp. spiral-bound notebook stamped "Working draft" on the cover and titled "Outlining advertising and marketing positioning for the launch of the new Orange County Edition" ; more.
mssLAT
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Manuscripts
Approx. 50 items. Memos on: OC bicentennial (1989) ; OC journalism contest ; OC publicity seminar ; OC community forum ; OC open house ; report (orange binder) "(LAT) Orange County Classified...an overview" (11/14/1983) ; report (gray binder) "(LAT) Orange County Classified...an overview" (12/20/1983) ; more.
mssLAT
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Manuscripts
File contains approx. 40 items consisting of marketing and sales strategies and other material related to LAT Orange County Edition: memos, charts and reports.
mssLAT
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Manuscripts
Approx. 25 items. Materials include: 44-pp. spiral-bound report by Ron Haggart, Canadian author of uncertain affiliation, "The Los Angeles Times and the Suburbs," April 1967; various clippings/copies of suburban section and "Among Ourselves" stories; large packet (50+ pp.) of charts and analysis of LAT, OC edition, and suburban editions operations; assorted maps, charts and statistical information related to these operations, from the 1950s to the 1970s; copy of article from American Journalism Review, 11/1993, "A Zone of Their Own" on the new zoned section covering "central city"; three-pp. report,"Development of (LAT) Zone Sections and Editions," in the form of a chronology; two-pp. report titled "Westside Section History" (3/31/88); article, probably from "Among Ourselves" newsletter, titled "Zone offices pull together a decentralized area," (no date seen). Split into two folders.
mssLAT