Manuscripts
Campaigns - Orange County Edition
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Suburban Sections - Orange County Edition
Manuscripts
Approx. 50 items. Materials include: chronology, 1954-1990, of "LAT in Orange County," compiled by Craig St. Clair (2/27/1991); photocopy of Pg. 1 of OC Edition (3/19/1968); hardcopies of Editorial Pages of Home and OC editions, 3/19/1968); various promo. materials for OC Edition; news brief mentioning LAT OC Edition, Editor & Publisher (5/18/1968); "management bulletins," 1984-85, related to OC assignments; marketing research materials; hardcopy of 3/1983 issue of Among Ourselves on OC plant's 15th anniversary; Among Ourselves article, 2/1968, on Costa Mesa plant opening; 2-pp. report by Craig St. Clair, "L.A. Times in Orange County, 1881-1900; article from feed/back, Spring 1984, "Clash of the Titans-competition...in Orange County; LAT marketing research spiral-bound booklet, "Orange County--a market in transition," ca. 1980; Time article, 3/29/1968, mentioning LAT and OC.
mssLAT
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Campaigns - Orange County Edition
Manuscripts
Approx. 50 items. Memos on: OC bicentennial (1989) ; OC journalism contest ; OC publicity seminar ; OC community forum ; OC open house ; report (orange binder) "(LAT) Orange County Classified...an overview" (11/14/1983) ; report (gray binder) "(LAT) Orange County Classified...an overview" (12/20/1983) ; more.
mssLAT
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Campaigns - Orange County Edition - Orange County Register
Manuscripts
Approx. 20 items: four 8 x 10" glossy photos of Register billboards in OC, recurring phrase "We know better (about OC)" ; memos and other material related to the LAT - Register battle for readers in OC during 1980s ; tear sheet of article, "Clash of the Titans," from feed/back, Spring 1984 ; complete specimens of Register sections ; various LAT internal memos reflect the tension - "The Register is going to keep the pressure on..." elsewhere referring to that paper's "aggressiveness" ; more.
mssLAT
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Orange County Edition
Manuscripts
File contains approx. 40 items consisting of marketing and sales strategies and other material related to LAT Orange County Edition: memos, charts and reports.
mssLAT
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Orange County - Announcement letter & card
Manuscripts
Approx. 25 items: letters, memos, lists related to Orange County startup ; several typed or handwritten notes - not attached to anything ; correspondence with National Advertising and Marketing Enterprises on order of announcement letters and reply cards for OC opening.
mssLAT
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Publications - "Los Angeles... And The Times" and "Orange County Edition"
Manuscripts
2 items: spiral-bound booklet, "Los Angeles and The Times" ; booklet, "Los Angeles Times Orange County Edition - Orange County's newest advertising medium."
mssLAT