Manuscripts

Campaigns - Orange County Edition

Description: Approx. 20 items: wide array of memos related to on-going LAT planning for OC Edition ; 32-pp. spiral-bound notebook stamped "Working draft" on the cover and titled "Outlining advertising and marketing positioning for the launch of the new Orange County Edition" ; more.
Type: Manuscripts(Opens in new tab)
Date: 1987 - 1988
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Suburban Sections - Orange County Edition

Manuscripts

Approx. 50 items. Materials include: chronology, 1954-1990, of "LAT in Orange County," compiled by Craig St. Clair (2/27/1991); photocopy of Pg. 1 of OC Edition (3/19/1968); hardcopies of Editorial Pages of Home and OC editions, 3/19/1968); various promo. materials for OC Edition; news brief mentioning LAT OC Edition, Editor & Publisher (5/18/1968); "management bulletins," 1984-85, related to OC assignments; marketing research materials; hardcopy of 3/1983 issue of Among Ourselves on OC plant's 15th anniversary; Among Ourselves article, 2/1968, on Costa Mesa plant opening; 2-pp. report by Craig St. Clair, "L.A. Times in Orange County, 1881-1900; article from feed/back, Spring 1984, "Clash of the Titans-competition...in Orange County; LAT marketing research spiral-bound booklet, "Orange County--a market in transition," ca. 1980; Time article, 3/29/1968, mentioning LAT and OC.

mssLAT

Image not available

Campaigns - Orange County Edition - Orange County Register

Manuscripts

Approx. 20 items: four 8 x 10" glossy photos of Register billboards in OC, recurring phrase "We know better (about OC)" ; memos and other material related to the LAT - Register battle for readers in OC during 1980s ; tear sheet of article, "Clash of the Titans," from feed/back, Spring 1984 ; complete specimens of Register sections ; various LAT internal memos reflect the tension - "The Register is going to keep the pressure on..." elsewhere referring to that paper's "aggressiveness" ; more.

mssLAT

Image not available

Campaigns - Orange County Edition

Manuscripts

Approx. 50 items. Memos on: OC bicentennial (1989) ; OC journalism contest ; OC publicity seminar ; OC community forum ; OC open house ; report (orange binder) "(LAT) Orange County Classified...an overview" (11/14/1983) ; report (gray binder) "(LAT) Orange County Classified...an overview" (12/20/1983) ; more.

mssLAT

Image not available

Orange County Edition

Manuscripts

File contains approx. 40 items consisting of marketing and sales strategies and other material related to LAT Orange County Edition: memos, charts and reports.

mssLAT

Image not available

Orange County - Announcement letter & card

Manuscripts

Approx. 25 items: letters, memos, lists related to Orange County startup ; several typed or handwritten notes - not attached to anything ; correspondence with National Advertising and Marketing Enterprises on order of announcement letters and reply cards for OC opening.

mssLAT

Image not available

Publications - "Los Angeles... And The Times" and "Orange County Edition"

Manuscripts

2 items: spiral-bound booklet, "Los Angeles and The Times" ; booklet, "Los Angeles Times Orange County Edition - Orange County's newest advertising medium."

mssLAT

Campaigns - Orange County Edition

Opening Hours

Admission Info and Tickets

You might also be interested in

Suburban Sections - Orange County Edition

Campaigns - Orange County Edition - Orange County Register

Campaigns - Orange County Edition

Orange County Edition

Orange County - Announcement letter & card

Publications - "Los Angeles... And The Times" and "Orange County Edition"