Manuscripts
Orange County Edition
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Campaigns - Orange County Edition
Manuscripts
Approx. 20 items: wide array of memos related to on-going LAT planning for OC Edition ; 32-pp. spiral-bound notebook stamped "Working draft" on the cover and titled "Outlining advertising and marketing positioning for the launch of the new Orange County Edition" ; more.
mssLAT
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Suburban Sections - Orange County Edition
Manuscripts
Approx. 50 items. Materials include: chronology, 1954-1990, of "LAT in Orange County," compiled by Craig St. Clair (2/27/1991); photocopy of Pg. 1 of OC Edition (3/19/1968); hardcopies of Editorial Pages of Home and OC editions, 3/19/1968); various promo. materials for OC Edition; news brief mentioning LAT OC Edition, Editor & Publisher (5/18/1968); "management bulletins," 1984-85, related to OC assignments; marketing research materials; hardcopy of 3/1983 issue of Among Ourselves on OC plant's 15th anniversary; Among Ourselves article, 2/1968, on Costa Mesa plant opening; 2-pp. report by Craig St. Clair, "L.A. Times in Orange County, 1881-1900; article from feed/back, Spring 1984, "Clash of the Titans-competition...in Orange County; LAT marketing research spiral-bound booklet, "Orange County--a market in transition," ca. 1980; Time article, 3/29/1968, mentioning LAT and OC.
mssLAT
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Orange County Edition - Satellite Operation
Manuscripts
Approx. 25 items: memos, financial reports, promotional items and other material related to the Orange County Edition of LAT. Notable items: 20-pp. booklet, "The Los Angeles TImes Orange County Edition - Orange County's newest advertising medium."
mssLAT
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Suburban sections - San Diego County Edition
Manuscripts
Approx. 30 items. Material related to the LAT San Diego County Edition startup. Includes: marketing research packages; articles from LAT, "Among Ourselves," San Diego Magazine and Time; LAT-produced "San Diego County has everything!" labels/bumper stickers, a guide to the S.D. Edition titled "Taking a closer look at The Times," ; clips from various San Diego County newspapers reporting and commenting on the startup of an LAT San Diego Edition in early 1978. Photocopied example of the San Diego County page(s), 4/6/1978. article from California magazine (7/1978) titled "Invasion of the Copy Snatchers"; handwritten note from Robert L. Flannes to Otis Chandler (2/15/1978).
mssLAT
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Suburban sections - San Fernando Valley Edition
Manuscripts
Approx. 10 items. Materials include: LAT-produced information and PR brochures related to SFV Edition; marketing booklet, 12/1990, titled "Los Angeles Times Valley Edition"; clips from LAT and "Among Ourselves" on SFV Edition; news release, 4/19/1993, on "EXPANDED, REDESIGNED VALLEY EDITION...; a "Valley Edition History" by Craig St. Clair (4/20/1993), etc.
mssLAT
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Los Angeles Times Orange County Edition
Manuscripts
Approx. 30 items - memos, clippings, prints from a slide program, agendas, and reports related to LAT operation of Orange County Edition. Notable names and items include: Vance Stickell, Tom Johnson, David Laventhol, Don Clark, Dick Schlosberg.
mssLAT