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Manuscripts

Los Angeles Times Orange County Edition


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    Los Angeles Times strategic plans (2 of 2)

    Manuscripts

    Approx. 50 items - letters, memos, reports and other material related to LAT strategic plans. Notable names and items include: Vance Stickell ; Tom Johnson ; James L. Davy (Pres., Metropolitan Sunday Newspapers, Inc.) ; Don Wright ; 30+ pp. packet (blue binder) titled "Display Department Brainstorming" ; 14-pp. report (blue binder) titled "Promotion and Public Relations Departments - Discussion group for Vance Stickell" ; 4-pp. report (black binder) titled "Circulation Department - Strategy Planning Session" ; 30+ pp. essay, "The politics of implementing MBO -- a situational approach," by George Odiorne, Univ. of Utah, handwritten date 10/16/1974 ; more. Split into two folders.

    mssLAT

  • Image not available

    Los Angeles Times strategic plans (1 of 2)

    Manuscripts

    Approx. 50 items - letters, memos, reports and other material related to LAT strategic plans. Notable names and items include: Vance Stickell ; Tom Johnson ; James L. Davy (Pres., Metropolitan Sunday Newspapers, Inc.) ; Don Wright ; 30+ pp. packet (blue binder) titled "Display Department Brainstorming" ; 14-pp. report (blue binder) titled "Promotion and Public Relations Departments - Discussion group for Vance Stickell" ; 4-pp. report (black binder) titled "Circulation Department - Strategy Planning Session" ; 30+ pp. essay, "The politics of implementing MBO -- a situational approach," by George Odiorne, Univ. of Utah, handwritten date 10/16/1974 ; more. Split into two folders.

    mssLAT

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    Suggestions to LA Times

    Manuscripts

    8 items: these items are all memos either to or from Vance Stickell on the subject of suggestions to LAT.

    mssLAT

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    Display rates - Orange County

    Manuscripts

    Single stapled packet of four items: handwritten note, 10/24/1967, from Robert D. Nelson to "VS" (Vance Stickell) ; 2-pp. memo from Bob Christy to Vance Stickell, 10/30/1967, on "Orange County Retail Rates" ; single sheet of note paper with handwritten notes ; numeric chart titled "Orange County Newspaper Retail Sales."

    mssLAT

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    Sales Dimensions

    Manuscripts

    Approx. 35 items: correspondence between John Mount (Marketing Research) and Vance Stickell (VP Sales) of LAT and Len Gall (Pres., Sales Dimensions) ; promotional materials from Sales Dimensions related to their products, slide charts designed to calculate sales and sales related factors. An example of the slide chart designed for use by LAT is in the folder. It is called an "adult reader calculator."

    mssLAT

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    Los Angeles Times - Product / Operations improvement

    Manuscripts

    Approx. 15 items - memos and reports related to product and operations improvement. Notable names and items include: Vance Stickell ; Tom Johnson ; Home (mag.) ; death notices ; marketing areas ; more.

    mssLAT