Manuscripts

Sales Dimensions

Description: Approx. 35 items: correspondence between John Mount (Marketing Research) and Vance Stickell (VP Sales) of LAT and Len Gall (Pres., Sales Dimensions) ; promotional materials from Sales Dimensions related to their products, slide charts designed to calculate sales and sales related factors. An example of the slide chart designed for use by LAT is in the folder. It is called an "adult reader calculator."
Type: Manuscripts(Opens in new tab)
Date: 1977 - 1978
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Classified Advertising

Manuscripts

Approx. 50 items: letters reponding to complaints about various aspects of LAT advertising, from content to cost. Most of the response letters were signed by Don Dlark and Paul Mahoney, assistant classifeid advertising directors, and by Vance Stickell, VP of (Advertising) Sales.

mssLAT

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Chronological File - November

Manuscripts

Approx. 25 items. Letters and memos. Subjects include: no subscription to National Journal; letter to William Loeb, Pres. of Manchester Union Leader; memos on Bill Henry's column and LAT career in general; response to Altadena reader who felt "somebody got to" LAT regarding the Angela Davis case, and who apparently approved of VP Spiro Agnew's attitude toward the press"; response [as always] to charge that LAT has a liberal-bias ; congratulatory note to "Shav" Glick on his 15th anniversary with the paper; 2-pp. letter to Howard Palfrey Jones of the Christian Science Monitor on LAT's current situation and "the future of newspapers"; 3-pp. memo to Otis C. regarding "Times School Papers; etc.

mssLAT

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Departments - Classified Advertising - Sales Training

Manuscripts

3 items, each stapled. Material includes: 7-pp. essay headed "Frank Lester," with "Classified Advertising, ca. 1950s" penciled in; 7-pp. slide show script, headed "Keeping abreast of The Times.... for sales success"; 13-pp. essay, "Hiring and Training," by Mildred Renstrom, "rec'd from John Archer, Class. Adv. Telephone Sales" penciled in" - date penciled in looks like "3/23/'87," but the sheaf looks older.

mssLAT

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Department Management - Corporate

Manuscripts

Single typed sheet of names, headed "Corporate." Names of individuals with "mug" shot photos in this folder are: Franklin D. Murphy (Chair. of Board), Dorothy B. Chandler, Albert V. Casey (Pres., TM Co.), Robert F. Erburu (Sen. VP), Milton H. Day (VP, Treasurer), Harvey V. Guttry (Controller), Chuck Redmond (Corporate Dir. of Personnel), George C. Kuekes, John E. Flick (VP, Secretary), James W. Wallace (Asst. Gen. Counsel, Subsid. Oper.), William A. Niese (Staff Counsel, Legal Dept.), Peter J. Fernald (VP, Plan. & Devel.), Charles I. Schneider (VP, Charts, Maps & Instrum.), Paul Bertness (Corp. Pub. Rel. Dir.), Walter Howiler (Dir., Management Serv.), Stender E. Sweeney (Dir. of Finance), Ralph E. Gentry.

mssLAT

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Circulation dealers

Manuscripts

4 items: memos related to LAT circulation dealers, thjree from Bert Tiffany, Director of Circulation, and one from Robert D. Nelson, VP and Gen. Mgr. of LAT.

mssLAT

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Newspaper Advertising Bureau - Standardization of Advertising Codes

Manuscripts

Approx. 12 items - letters, memos and reports. Notable names and subjects include: Vance Stickell ; Edward Parmelee (Pres., Knight-Ridder Newspaper Sales) ; James Hollis (Pres., Newspaper Advertising Bureau) ; more.

mssLAT

Sales Dimensions

Opening Hours

Admission Info and Tickets

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