Newspaper Advertising Bureau - Standardization of Advertising Codes

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  Newspaper Preprint Corp

  Manuscripts

  Approx. 35 items - letters, memos, reports and other material related to preprints for LAT. Notable names and items include: Vance Stickell ; exchange of letters with John L. Kaufman (Pres., Newspaper Advertising Bureau) ; exchange of letters with William Fitzhugh, Jr. (Pres., Newspaper Preprint Corp.) ; Minutes of Executive Committee meeting, Newspaper Preprint Corp. ; 54-pp. (gray cover) "Newspaper Advertising Study of Retailer Preprinted Sections," 4/1970 (Bureau of Advertising - American Newspaper Publishers Assn.) ; more.

  mssLAT

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  Newspaper Advertising Bureau

  Manuscripts

  Approx. 20 items - letters, surveys, reports, handwritten notes and other material related to the work of the Plans Committee of the NAB. Notable names and items include: 9-pp. "Plans Committee Survey - A Summary" ; 4-pp. "Supplementary Plans Committee Survey (Non-members of Plans Committee)" dated 1973 ; various versions of the surveys ; Vance Stickell ; 8-pp. "Plan of Action," 5/31/1973 ; correspondence between Stickell and marketing & advertising executives at other publications ; more.

  mssLAT

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  Advertising policy

  Manuscripts

  2 items: letter, 10/28/1983, from Vance Stickell to William Fritz, Pres., Better Business Bureau of Los Angeles, on the subject of magazine subscription sales crews ; return letter, 11/1/1983, from Fritz to Stickell, same subject.

  mssLAT

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  Bureau of Advertising - November Group, Inc

  Manuscripts

  Approx. 12 items: letters and memos exchanged between Vance Stickell and representatives of the Bureau of Advertising and November Group, Inc.

  mssLAT

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  Newspaper Advertising Bureau (NAB)

  Manuscripts

  Approx. 20 items: memos, letters and other material related to the activities of the Newspaper Advertising Bureau.

  mssLAT

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  Newspaper Advertising Bureaus - Long Range Plans Committee

  Manuscripts

  1 item: 13-pp. script headed "Long Range Plans Committee, Vance Stickell, Pebble Beach, CA," 10/18/1983.

  mssLAT