Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
2 items. 2 copies of 15-pp. report, "Telephone sales - Los Angeles Times Classified Advertising Department," plus example of organizational chart for Class. Adv. Dept., and forms titled "telephone sales applicant appraisal sheet," "personal counseling chart," "individual sales performance record," "individual sales report," etc.
mssLAT
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Manuscripts
4 items: 16-pp. report, "What a new salesperson should know about classified advertising: A. History B. Readership C. Ready-made market"; 5-pp. of questions, "Interview for applicant," prepared by KLEIN INSTITUTE FOR APTITUDE TESTING (2 copies); 7-pp. script, "Keeping abreast of The Times....for sales success".
mssLAT
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Manuscripts
6 items: 24-pp. script headed "Classified presentation," dated 9/12/1983 ; Gail Hyland memo, 10/7/1983, with attached 24-pp. script and other materials ; 18-pp. script headed "Classified Presentation," dated 2/21/1984 ; another version of same script, dated 12/6/1984 ; 4-pp. item headed "The Los Angeles Times delivers an upscale audience" (poor quality copies), gives demographic information ; 3-pp. "Outline of Classified presentation."
mssLAT
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Manuscripts
3 plastic sleeves, 4 items. Material includes: example of "Adv. Form 1," dated 8/31/1917; tear sheet of ad for "A 5-way service for placing classified ads" (ca. 1932); computer data card as invoice (1980?); LAT memo from Judy Anderson to Lois Markwith, 10/27/1980.
mssLAT
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Manuscripts
Approx. 25 items: 4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market"; sheet titled "Summary -- all advertising (Morning and Sunday total)," covering years 1966 - 1974; blue, spiral-bound booklet, "Advertising Ratios, 1961," (10 pp., binding removed); multi-page reports with cover page reading "Advertising Ratios, 1958," and "Advertising Rations, 1959"; various clips on LAT ranking in ad linage; ad marketing reports with info on 1930s through 1970s; report headed "Top Ten newspapers in total advertising linage" (1968-1969); special section of Sales and Marketing Management, 6/1986, which ranked Times Mirror #1 in the Publishing & Printing category of "America's Best Sales Forces"; other clips and information relating to LAT advertising and newspaper advertising in general. Notebook removed to Reference File - Oversize.
mssLAT
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Manuscripts
Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program
mssLAT