OPEN TODAY: 10 A.M.–5 P.M.

Tickets

Manuscripts

Departments - Classified Advertising - Orientation/Interview materials

Description

4 items: 16-pp. report, "What a new salesperson should know about classified advertising: A. History B. Readership C. Ready-made market"; 5-pp. of questions, "Interview for applicant," prepared by KLEIN INSTITUTE FOR APTITUDE TESTING (2 copies); 7-pp. script, "Keeping abreast of The Times....for sales success".

Type
Manuscripts(Opens in new tab)
Date
circa 1955
Call number
mssLAT
Creator
Los Angeles Times (Firm)(Opens in new tab)
Provenance
The Los Angeles Times,
Restrictions
Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights
The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.
Associated people
Bassett, James E., (1912-1978.)
Chandler, Norman, (1899-1973.)
Chandler, Otis, (1927-2006.)
Conrad, Paul, (1924-2010.)
Johnson, W. Thomas, (1941-)
Owens, Charles H.
Associated organizations
Los Angeles Times (Firm).
Los Angeles Times History Center.
Times Mirror Company.
Find out more
View in the Library catalog(Opens in new tab)

You might also be interested in

  • Image not available

    Departments - Classified Advertising - Sales Training

    Manuscripts

    3 items, each stapled. Material includes: 7-pp. essay headed "Frank Lester," with "Classified Advertising, ca. 1950s" penciled in; 7-pp. slide show script, headed "Keeping abreast of The Times.... for sales success"; 13-pp. essay, "Hiring and Training," by Mildred Renstrom, "rec'd from John Archer, Class. Adv. Telephone Sales" penciled in" - date penciled in looks like "3/23/'87," but the sheaf looks older.

    mssLAT

  • Image not available

    Departments - Classified Advertising

    Manuscripts

    Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program

    mssLAT

  • Image not available

    Classified Recruitment

    Manuscripts

    4 items: 2-pp. script headed "Opening for Recruitment Presentation (Bob Mandolini)" ; 18-pp. script headed "Recruitment Seminar Presentation" ; 15-pp. script headed "Classified Recruitment Presentation" ; 13-pp. script headed "Bob Mandolini (after the presentation)."

    mssLAT

  • Image not available

    Classified Presentation

    Manuscripts

    6 items: 24-pp. script headed "Classified presentation," dated 9/12/1983 ; Gail Hyland memo, 10/7/1983, with attached 24-pp. script and other materials ; 18-pp. script headed "Classified Presentation," dated 2/21/1984 ; another version of same script, dated 12/6/1984 ; 4-pp. item headed "The Los Angeles Times delivers an upscale audience" (poor quality copies), gives demographic information ; 3-pp. "Outline of Classified presentation."

    mssLAT

  • Image not available

    Departments - Classified Advertising - Report to advertisers

    Manuscripts

    1 item. 16-pp. booklet, "Times Classified - 1966 Report to Advertisers." Features line graphs, bar graphs, lists and text explaining the advantages of advertising in LAT.

    mssLAT

  • Image not available

    Departments - Classified Advertising - Telephone sales

    Manuscripts

    2 items. 2 copies of 15-pp. report, "Telephone sales - Los Angeles Times Classified Advertising Department," plus example of organizational chart for Class. Adv. Dept., and forms titled "telephone sales applicant appraisal sheet," "personal counseling chart," "individual sales performance record," "individual sales report," etc.

    mssLAT