Manuscripts

Campaigns - Orange County Edition - Orange County Register

Description: Approx. 20 items: four 8 x 10" glossy photos of Register billboards in OC, recurring phrase "We know better (about OC)" ; memos and other material related to the LAT - Register battle for readers in OC during 1980s ; tear sheet of article, "Clash of the Titans," from feed/back, Spring 1984 ; complete specimens of Register sections ; various LAT internal memos reflect the tension - "The Register is going to keep the pressure on..." elsewhere referring to that paper's "aggressiveness" ; more.
Type: Manuscripts(Opens in new tab)
Date: circa 1980-1989
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Campaigns - Orange County Edition

Manuscripts

Approx. 50 items. Memos on: OC bicentennial (1989) ; OC journalism contest ; OC publicity seminar ; OC community forum ; OC open house ; report (orange binder) "(LAT) Orange County Classified...an overview" (11/14/1983) ; report (gray binder) "(LAT) Orange County Classified...an overview" (12/20/1983) ; more.

mssLAT

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Campaigns - Orange County Edition

Manuscripts

Approx. 20 items: wide array of memos related to on-going LAT planning for OC Edition ; 32-pp. spiral-bound notebook stamped "Working draft" on the cover and titled "Outlining advertising and marketing positioning for the launch of the new Orange County Edition" ; more.

mssLAT

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Suburban Sections - Orange County Edition

Manuscripts

Approx. 50 items. Materials include: chronology, 1954-1990, of "LAT in Orange County," compiled by Craig St. Clair (2/27/1991); photocopy of Pg. 1 of OC Edition (3/19/1968); hardcopies of Editorial Pages of Home and OC editions, 3/19/1968); various promo. materials for OC Edition; news brief mentioning LAT OC Edition, Editor & Publisher (5/18/1968); "management bulletins," 1984-85, related to OC assignments; marketing research materials; hardcopy of 3/1983 issue of Among Ourselves on OC plant's 15th anniversary; Among Ourselves article, 2/1968, on Costa Mesa plant opening; 2-pp. report by Craig St. Clair, "L.A. Times in Orange County, 1881-1900; article from feed/back, Spring 1984, "Clash of the Titans-competition...in Orange County; LAT marketing research spiral-bound booklet, "Orange County--a market in transition," ca. 1980; Time article, 3/29/1968, mentioning LAT and OC.

mssLAT

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Orange County

Manuscripts

Approx. 30 items: memos, lists, reports and tear sheets. Materials include: OC budget reports ; OC "new programs" ; various responses to a question posed by Tom Johnson - "What would you do with The Times (changes) if you were King?", more.

mssLAT

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Orange County Edition

Manuscripts

File contains approx. 40 items consisting of marketing and sales strategies and other material related to LAT Orange County Edition: memos, charts and reports.

mssLAT

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Orange County Edition - Satellite Operation

Manuscripts

Approx. 25 items: memos, financial reports, promotional items and other material related to the Orange County Edition of LAT. Notable items: 20-pp. booklet, "The Los Angeles TImes Orange County Edition - Orange County's newest advertising medium."

mssLAT

Campaigns - Orange County Edition - Orange County Register

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