Manuscripts
Orange County
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Campaigns - Orange County Edition - Orange County Register
Manuscripts
Approx. 20 items: four 8 x 10" glossy photos of Register billboards in OC, recurring phrase "We know better (about OC)" ; memos and other material related to the LAT - Register battle for readers in OC during 1980s ; tear sheet of article, "Clash of the Titans," from feed/back, Spring 1984 ; complete specimens of Register sections ; various LAT internal memos reflect the tension - "The Register is going to keep the pressure on..." elsewhere referring to that paper's "aggressiveness" ; more.
mssLAT
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Orange County
Manuscripts
Approx. 30 items: memos, notes, charts and reports related to OC Edition operations. Major reports: 11-pp. "Summary of Orange County 11/14/(19)83 presentation" from Narda Zacchino ; 20+ pp. of charts on reader habits ; 10-pp. report "Newsday cable television operation," 10/3/1983 ; approx. 20-pp. report, "Summary of product changes in Orange County," 3/17/1983 ; more.
mssLAT
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Don Clark - Policy / Long term strategy
Manuscripts
Approx. 10 items - memos, letters and reports on policy and long term strategies within LAT. Notable names and subjects include: Don Clark "Confidential" memo to Dick Schlosberg titled "Are we going down the wrong road in Orange County?" (10/27/1988) ; newspapers and mass marketing, packet dated 2/29/1988 ; 10-pp. essay by Don Clark to Tom Johnson, 12/15/1986, answering TJ's question, "What would you do about the paper if you were king?" ; more.
mssLAT
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Campaigns - Orange County Edition
Manuscripts
Approx. 50 items. Memos on: OC bicentennial (1989) ; OC journalism contest ; OC publicity seminar ; OC community forum ; OC open house ; report (orange binder) "(LAT) Orange County Classified...an overview" (11/14/1983) ; report (gray binder) "(LAT) Orange County Classified...an overview" (12/20/1983) ; more.
mssLAT
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Suburban Sections - Orange County Edition
Manuscripts
Approx. 50 items. Materials include: chronology, 1954-1990, of "LAT in Orange County," compiled by Craig St. Clair (2/27/1991); photocopy of Pg. 1 of OC Edition (3/19/1968); hardcopies of Editorial Pages of Home and OC editions, 3/19/1968); various promo. materials for OC Edition; news brief mentioning LAT OC Edition, Editor & Publisher (5/18/1968); "management bulletins," 1984-85, related to OC assignments; marketing research materials; hardcopy of 3/1983 issue of Among Ourselves on OC plant's 15th anniversary; Among Ourselves article, 2/1968, on Costa Mesa plant opening; 2-pp. report by Craig St. Clair, "L.A. Times in Orange County, 1881-1900; article from feed/back, Spring 1984, "Clash of the Titans-competition...in Orange County; LAT marketing research spiral-bound booklet, "Orange County--a market in transition," ca. 1980; Time article, 3/29/1968, mentioning LAT and OC.
mssLAT
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Orange County
Manuscripts
Approx. 10 items: memos, lists and reports. The memos deal with the "direction" of the O.C. Edition, union agitation, a marketing campaign, etc. The longer reports include: multi-page report on "Proposed Orange County Promotion Campaign" ; 6-pp. "...Update on staff changes in Orange County during past several months" (12/3/1987) ; approx. 10-pp. "Comments concerning the Orange County Briefing" (11/6/1987) by Ernie Vitucci ; 36-pp. report, "Direction statement for Advertising Agency."
mssLAT