Manuscripts

Orange County

Description: Approx. 30 items: memos, lists, reports and tear sheets. Materials include: OC budget reports ; OC "new programs" ; various responses to a question posed by Tom Johnson - "What would you do with The Times (changes) if you were King?", more.
Type: Manuscripts(Opens in new tab)
Date: 1986
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Campaigns - Orange County Edition - Orange County Register

Manuscripts

Approx. 20 items: four 8 x 10" glossy photos of Register billboards in OC, recurring phrase "We know better (about OC)" ; memos and other material related to the LAT - Register battle for readers in OC during 1980s ; tear sheet of article, "Clash of the Titans," from feed/back, Spring 1984 ; complete specimens of Register sections ; various LAT internal memos reflect the tension - "The Register is going to keep the pressure on..." elsewhere referring to that paper's "aggressiveness" ; more.

mssLAT

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Orange County

Manuscripts

Approx. 30 items: memos, notes, charts and reports related to OC Edition operations. Major reports: 11-pp. "Summary of Orange County 11/14/(19)83 presentation" from Narda Zacchino ; 20+ pp. of charts on reader habits ; 10-pp. report "Newsday cable television operation," 10/3/1983 ; approx. 20-pp. report, "Summary of product changes in Orange County," 3/17/1983 ; more.

mssLAT

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Don Clark - Policy / Long term strategy

Manuscripts

Approx. 10 items - memos, letters and reports on policy and long term strategies within LAT. Notable names and subjects include: Don Clark "Confidential" memo to Dick Schlosberg titled "Are we going down the wrong road in Orange County?" (10/27/1988) ; newspapers and mass marketing, packet dated 2/29/1988 ; 10-pp. essay by Don Clark to Tom Johnson, 12/15/1986, answering TJ's question, "What would you do about the paper if you were king?" ; more.

mssLAT

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Campaigns - Orange County Edition

Manuscripts

Approx. 50 items. Memos on: OC bicentennial (1989) ; OC journalism contest ; OC publicity seminar ; OC community forum ; OC open house ; report (orange binder) "(LAT) Orange County Classified...an overview" (11/14/1983) ; report (gray binder) "(LAT) Orange County Classified...an overview" (12/20/1983) ; more.

mssLAT

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Suburban Sections - Orange County Edition

Manuscripts

Approx. 50 items. Materials include: chronology, 1954-1990, of "LAT in Orange County," compiled by Craig St. Clair (2/27/1991); photocopy of Pg. 1 of OC Edition (3/19/1968); hardcopies of Editorial Pages of Home and OC editions, 3/19/1968); various promo. materials for OC Edition; news brief mentioning LAT OC Edition, Editor & Publisher (5/18/1968); "management bulletins," 1984-85, related to OC assignments; marketing research materials; hardcopy of 3/1983 issue of Among Ourselves on OC plant's 15th anniversary; Among Ourselves article, 2/1968, on Costa Mesa plant opening; 2-pp. report by Craig St. Clair, "L.A. Times in Orange County, 1881-1900; article from feed/back, Spring 1984, "Clash of the Titans-competition...in Orange County; LAT marketing research spiral-bound booklet, "Orange County--a market in transition," ca. 1980; Time article, 3/29/1968, mentioning LAT and OC.

mssLAT

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Orange County

Manuscripts

Approx. 10 items: memos, lists and reports. The memos deal with the "direction" of the O.C. Edition, union agitation, a marketing campaign, etc. The longer reports include: multi-page report on "Proposed Orange County Promotion Campaign" ; 6-pp. "...Update on staff changes in Orange County during past several months" (12/3/1987) ; approx. 10-pp. "Comments concerning the Orange County Briefing" (11/6/1987) by Ernie Vitucci ; 36-pp. report, "Direction statement for Advertising Agency."

mssLAT

Orange County

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