Manuscripts

Orange County

Description: Approx. 30 items: memos, notes, charts and reports related to OC Edition operations. Major reports: 11-pp. "Summary of Orange County 11/14/(19)83 presentation" from Narda Zacchino ; 20+ pp. of charts on reader habits ; 10-pp. report "Newsday cable television operation," 10/3/1983 ; approx. 20-pp. report, "Summary of product changes in Orange County," 3/17/1983 ; more.
Type: Manuscripts(Opens in new tab)
Date: 1981 - 1985
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights

Orange County

Manuscripts

Approx. 10 items: memos, lists and reports. The memos deal with the "direction" of the O.C. Edition, union agitation, a marketing campaign, etc. The longer reports include: multi-page report on "Proposed Orange County Promotion Campaign" ; 6-pp. "...Update on staff changes in Orange County during past several months" (12/3/1987) ; approx. 10-pp. "Comments concerning the Orange County Briefing" (11/6/1987) by Ernie Vitucci ; 36-pp. report, "Direction statement for Advertising Agency."

mssLAT

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Campaigns - Orange County Edition

Manuscripts

Approx. 50 items. Memos on: OC bicentennial (1989) ; OC journalism contest ; OC publicity seminar ; OC community forum ; OC open house ; report (orange binder) "(LAT) Orange County Classified...an overview" (11/14/1983) ; report (gray binder) "(LAT) Orange County Classified...an overview" (12/20/1983) ; more.

mssLAT

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Times MIrror Steering Committee & National Marketing

Manuscripts

Approx. 25 items (incl. several long reports): memos, financial reports and other material related to TM Steering Committee and TM National Marketing. Major reports: approx. 15-pp. report, "Times MIrror National Representation Study - Steering Committee Report #1," 6/29/1983 ; 30-pp. report, "TM National Representation Study - Steering Committee Report #3," 10/8/1983 (Dallas) ; 12-pp. "(Times Mirror) Steering Committee Report," 12/8/1983 ; 20+ pp. report - handwritten note reads "from (1/17/1984) meeting" - "The Times Mirror National Marketing Company" ; approx. 20-pp. report, "...Network of Leading Newspapers," 4/11/1986.

mssLAT

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San Diego - Expansion of Edition

Manuscripts

Approx. 15 - 20 items: memos, reports and other material on San Diego Bureau, especially expansion of the bureau. Includes: approx. 40-pp. report, "San Diego County and The Los Angeles Times," with projections, survey results, etc. ; multi-page report with several financial and ad linage charts titled "San Diego Strategic Planning Data," 1/4/1985 ; reprint of speech (11/11/1983), "The Times in San Diego - the first 5 years," delivered at UC San Diego by Dale Fetherling, Editor, San Diego Edition ; lists of "San Diego Staff" ; approx. 20-pp. report, "San Diego Subcommittee Recommendations," 3/3/1983 ;

mssLAT

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Orange County

Manuscripts

Approx. 15 items: memos, lists and reports. The major reports include: 15-pp. update & report headed "Orange County Update," 8/20/1987 ; 8-pp. "...estimated schedule of publication for Orange County LIFE," 7/28/1987 ; 9-pp. report on "Orange County Centennial Programs," 8/6/1987 ; other reports on Orange County Production, circulation, etc.

mssLAT

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Suburban Zones/Sections Report

Manuscripts

2 items: "cover" memo dated 10/15/1987 - "Summary of Zones" ; approx. 20-pp. report, "Suburban Sections & Editions," with charts.

mssLAT

Orange County

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Orange County

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