Manuscripts

Orange County

Description: Approx. 10 items: memos, lists and reports. The memos deal with the "direction" of the O.C. Edition, union agitation, a marketing campaign, etc. The longer reports include: multi-page report on "Proposed Orange County Promotion Campaign" ; 6-pp. "...Update on staff changes in Orange County during past several months" (12/3/1987) ; approx. 10-pp. "Comments concerning the Orange County Briefing" (11/6/1987) by Ernie Vitucci ; 36-pp. report, "Direction statement for Advertising Agency."
Type: Manuscripts(Opens in new tab)
Date: 1987 - 1988
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Orange County

Manuscripts

Approx. 15 items: memos, lists and reports. The major reports include: 15-pp. update & report headed "Orange County Update," 8/20/1987 ; 8-pp. "...estimated schedule of publication for Orange County LIFE," 7/28/1987 ; 9-pp. report on "Orange County Centennial Programs," 8/6/1987 ; other reports on Orange County Production, circulation, etc.

mssLAT

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Orange County

Manuscripts

Approx. 30 items: memos, notes, charts and reports related to OC Edition operations. Major reports: 11-pp. "Summary of Orange County 11/14/(19)83 presentation" from Narda Zacchino ; 20+ pp. of charts on reader habits ; 10-pp. report "Newsday cable television operation," 10/3/1983 ; approx. 20-pp. report, "Summary of product changes in Orange County," 3/17/1983 ; more.

mssLAT

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Orange County

Manuscripts

Approx. 40 items: notes, memos, reports and other materials related to operation of Orange County edition. Major items include: 29-pp. report, "Orange County Plant Activity Report" by James N. Isaacs, 2/9/1968 ; 8-pp. report, on "our competitors in Orange County" ; 30+ pp. report, "The Saga of Orange County," text and instructions for slide presentation ; etc.

mssLAT

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Orange County issues

Manuscripts

Approx. 35 items: letters, memos, reports and other material related to LA Times "Orange County issues," 1967 - 1970. Notable items: multi-page packet, 10/26/1970, on Orange County Edition's "first Orange County Dining and Entertainment Section" ; 26-pp. report, "Los Angeles Times Orange County Edition and Satellite Plant,"

mssLAT

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Orange County Edition - Satellite Operation

Manuscripts

Approx. 25 items: memos, financial reports, promotional items and other material related to the Orange County Edition of LAT. Notable items: 20-pp. booklet, "The Los Angeles TImes Orange County Edition - Orange County's newest advertising medium."

mssLAT

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San Diego - Editorial/Expansion

Manuscripts

Approx. 30 items: memos, reports and other material related to LAT's San Diego Bureau. Includes: approx. 20-pp. "draft" of "San Diego Strategic Plan," stamped "Confidential" (n.d.) ; 1/28/1988 report looking at "a different decision structure" in San Diego, and "need for...direction" ; multi-page report, 2/19/1987, on "San Diego Edition Focus Groups" ; various material on an "expanded San Diego County Edition" ; etc.

mssLAT

Orange County

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