Manuscripts

Don Clark - Policy / Long term strategy

Description: Approx. 10 items - memos, letters and reports on policy and long term strategies within LAT. Notable names and subjects include: Don Clark "Confidential" memo to Dick Schlosberg titled "Are we going down the wrong road in Orange County?" (10/27/1988) ; newspapers and mass marketing, packet dated 2/29/1988 ; 10-pp. essay by Don Clark to Tom Johnson, 12/15/1986, answering TJ's question, "What would you do about the paper if you were king?" ; more.
Type: Manuscripts(Opens in new tab)
Date: 1986 - 1988
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Policy - Cost Containment Strategies

Manuscripts

Approx. 10 items. Material includes: 2 small cardboard flyers with information on LAT "Pull Together Sweepstakes Prizes"; 7/18/1988 Tom Johnson memo on "a series of steps designed to reduce expenses"; 8/11/1988 follow-up memo to previous Johnson memo by Tom Boswell announcing "Pull Together Sweepstakes" to generate cost-cutting suggestions from all LAT employees; related cost-containment memos; memo (7/18/1988) on Expense Reduction Videotape to be viewed by LAT employees; 9/19/1988 memo on "organizational changes" from Dick Schlosberg.

mssLAT

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Clark, Don Files

Manuscripts

Don Clark was Director of Advertising in the 1970s-1990s. These five folders including correspondence and reports, to and from Clark, regarding marketing, locating executives for hire, and responses to reader complaints about specific ads. Date range is 1983-1991.

mssLAT

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Executive retreats

Manuscripts

Approx. 45 items: memos, reports, charts and other material related to planning and reporting on executive retreats, 1986. Notable (lengthy) reports: 17-pp. "Notes of Executive Retreat (10/29/1986)" ; 11-pp. "Outline of Marketing Strategy" ; 10-pp. letter/planning statement from Don Clark to Tom Johnson, dated 12/15/1986 ; 30+ pp. packet, Subject - "Marketing Strategy Meeting," 12/19/1986.

mssLAT

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Subjects - Marketing Research

Manuscripts

Approx. 10 items: multipage "Confidential" report, 6/27/1986, on "New York Times' National Edition," by Dickson Louie (with appendices including charts, lists, chronologies) ; multipage report, "Target Marketing at The New York Times," 5/9/1985 ; planning chart of 1986-87 for the LAT National Edition ; multipage info packet including agenda of 11/1/1988 LAT / Anti-Defamation League luncheon, draft copies of opening and closing remarks by Tom Johnson, and a guest list ; related items.

mssLAT

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Departments - Marketing Research (1 of 2)

Manuscripts

Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

mssLAT

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Departments - Marketing Research (2 of 2)

Manuscripts

mssLAT

Don Clark - Policy / Long term strategy

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Departments - Marketing Research (2 of 2)