Manuscripts

Clark, Don Files

Description: Don Clark was Director of Advertising in the 1970s-1990s. These five folders including correspondence and reports, to and from Clark, regarding marketing, locating executives for hire, and responses to reader complaints about specific ads. Date range is 1983-1991.
Type: Manuscripts(Opens in new tab)
Date: 1983-1991
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Chronological File - September

Manuscripts

Approx. 90 items. Letters and memos. Subjects include: conditional praise for William Buckley, Jr.; arrangements to interview, hire and move Anthony Day from Washington, DC; more responses to Conrad complaints; editorial budget for 1970 (9/17/1969); the price of gasoline; to U.S. Circuit Judge Irving Hoffman; too MANY ads in West magazine? ; readership; Editorial expansion (9/3/1969); response to Edward Taylor, Florida Citrus Commission, upset because an LAT article (humorously) referred to frozen orange juice as "fake orange juice"; adding reader interest to front page of Metro; the "astonishing commercial success (of) Sunday Calendar"; etc.

mssLAT

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Chronological File - March

Manuscripts

Approx. 90 items. Letters and memos. Subjects include: banning cigarette advertising; (3/4/1969) full-page + letter to Ben Bradlee of Washington Post; letter to Jacob Jaffe, Chair, Journalism Dept., Long Island U.; Williams states, in letter to reader, that "the heyday of the syndicated columnists is passed," because "their opinions are usually so predictable," and more (3/6/1969); cost of William F. Buckley, Jr.'s column; responses to a number of aspiring authors who had offered books for LAT to publish; letter planning lunch meeting between LAT staffers (and Otis Chandler) and the Board of the Automobile Club of Southern California; responses to reader complaints (often about Conrad); letter to Eliot Janeway (a briefly "hot" economist); several letters to Herbert Brucker of Stanford; "free ticket" situation in Sports and entertainment departments; letter to Dr. Will Durant, historian (3/27/1969; etc.

mssLAT

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Don Clark - Policy / Long term strategy

Manuscripts

Approx. 10 items - memos, letters and reports on policy and long term strategies within LAT. Notable names and subjects include: Don Clark "Confidential" memo to Dick Schlosberg titled "Are we going down the wrong road in Orange County?" (10/27/1988) ; newspapers and mass marketing, packet dated 2/29/1988 ; 10-pp. essay by Don Clark to Tom Johnson, 12/15/1986, answering TJ's question, "What would you do about the paper if you were king?" ; more.

mssLAT

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Chronological File - April

Manuscripts

Approx. 75 items. Letters and memos. Subjects include: letter to Herbert Brucker, Stanford Prof. Journalism Fellowships; bad reactions to Feiffer cartoons; to Robert Work, Publisher, L.A. Daily Journal; deal for new Barry Goldwater column; more "range of (editorial) opinion" responses to reader complaints; to Edward Chase (VP, New American Library); number of editorial employees takes a leap (up) and Williams is concerned (4/7/1969); 2-pp. letter (4/7/1969) to Celia Zager, Exec. Dir. Fair Housing Council of the SFV; letter (4/7/1969) responding to criticisms of LAT by Hyman Haves, Exec. Dir. Jewish War Veterans of the U.S.A.; more defense of LAT coverage of Nixon administration and Gov. Reagan; Williams assures yet another reader that LAT "firmly believes in our democratic institutions" but that "the way to preserve them is to perfect them" (4/14/1967); Advertising Department and West magazine; etc.

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Chronological File - October

Manuscripts

Approx. 75 items. Letters and memos. Subjects include: responses to readers' concerns about comic strips and the Sports section; responses to letters about columnist Paul Coates; Williams briefly explains to a reader why LAT endorsed Cranston for Senator; Matt Weinstock; urging readers to read the daily (Page 1) Column 1 story; editorial-like articles in other sections beyond the opinion section; William's critique of West magazine (issue of 10/20/1968); editorials being aimed at "the white middle class," because they are LAT's "basic audience"; addressing complaints on a "lack of 'community news'" and "too much society news"; Williams' is not thrilled about King Features Syndicate comic strip, "Boner's Ark"; note to Jim Murray on 8th anniversary of his joining LAT; editorial department heads meetings; letter to Irving Kaufman, U.S. Circuit Judge; penciled notes on "Craig St. Clair" notepaper; etc.

mssLAT

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Sales and Marketing Executives Association Dinner

Manuscripts

Speech entitled "The Challenge of Publishing" given by Otis Chandler at the Sales and Marketing Executives Association meeting on September 5, 1962. Also in this folder is the Sales and Marketing Executives Association of Los Angeles' September 1962 bulletin, which is announcing Otis Chandler's upcoming appearance.

mssLAT

Clark, Don Files

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