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Manuscripts

Sales and Marketing Executives Association Dinner


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    Western States Advertising Agencies Association Media Relations Dinner

    Manuscripts

    Speech given by Otis Chandler at the Western States Advertising Agencies Association Media Relations dinner on September 13, 1961. Also in this folder are two pages of excerpt from this speech and a letter to Howard Hoover, New York Magazine, from Otis Chandler's secretary, regarding her forwarding three copies of the speech to him.

    mssLAT

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    Junior Achievement Dinner

    Manuscripts

    Speech given by Otis Chandler entitled "The Challenge of No Challenge," at the Junior Achievement Dinner on May 25, 1961.

    mssLAT

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    Newspaper Advertising Executives Association

    Manuscripts

    Approx. 35 items: letters, memos, association bulletins and other material related to the activities of the Newspaper Advertising Executives Assn., 1960 - 1965.

    mssLAT

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    Speeches by LA Times Executives

    Manuscripts

    A thirty-two page document entitled "Operations Control: Challenge for Management and Internal Auditors." Also a note to Ed [Reap?] from Jim [Bellows?] dated October 22, 1962

    mssLAT

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    Marketing Research Reports

    Manuscripts

    Approx. 25 items. Subject include: copies of Economic Digest, a quarterly publication of Marketing Research of TM Company; "Opinion Setters Survey"; various surveys and reports out of Marketing Research Dept--"Southern Californians spend summer away from TV," "Flourishing sales reflect Los Angeles prosperity," etc.;

    mssLAT

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    Sales Dimensions

    Manuscripts

    Approx. 35 items: correspondence between John Mount (Marketing Research) and Vance Stickell (VP Sales) of LAT and Len Gall (Pres., Sales Dimensions) ; promotional materials from Sales Dimensions related to their products, slide charts designed to calculate sales and sales related factors. An example of the slide chart designed for use by LAT is in the folder. It is called an "adult reader calculator."

    mssLAT