Manuscripts

Campaigns

Description: Materials related to various advertising campaigns, including the campaign for the Orange County Edition of the Los Angeles Times. Also includes issues of "Timely Bulletin," the internal newsletters from the Promotions and Advertising Departments discussing the advertising campaigns. Date range is 1938-1989.
Type: Manuscripts(Opens in new tab)
Date: 1938-1989
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Associated people: Bassett, James E., (1912-1978.); Chandler, Norman, (1899-1973.); Chandler, Otis, (1927-2006.); Conrad, Paul, (1924-2010.); Johnson, W. Thomas, (1941-); Owens, Charles H.
Associated organizations: Los Angeles Times (Firm).; Los Angeles Times History Center.; Times Mirror Company.
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Campaigns - "Timely Bulletin"
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Issues of "Timely Bulletin," 1976 - 1982, newsletters from Promotions and Advertising regarding campaigns.
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Issues of "Timely Bulletin," 1976 - 1982, newsletters from Promotions and Advertising regarding campaigns.
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Issues of "Timely Bulletin," 1986 - 1988, newsletters from Promotions and Advertising regarding campaigns and several pieces of related material.
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Campaigns - "Timely Bulletin"
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Issues of "Timely Bulletin," 1984 - 1986, newsletters from Promotions and Advertising regarding campaigns and several pieces of related material.
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Departments - Promotion and Public Relations - Direct Response Television Campaign
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1 item: single sheet, "Timely Bulletin," 10/16/1990, "Direct Response Television Campaign Underway."
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Promotions and Public Relations
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This series combines two overlapping departments. Promotions was responsible for advertising the Los Angeles Times and its subscriptions. Public Relations was tasked with planning fundraising events for the Los Angeles Times non-profit, and further promoting the Los Angeles Times. Date range is 1921-1990.
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