Departments - Promotion and Public Relations - Direct Response Television Campaign

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  Departments - Promotion and Public Relations - Classified Advertising Promotion

  Manuscripts

  2 items: glossy black LAT logo folder containing example of LAT "Timely Bulletin," several sheets with copies of LAT classified ads of various kinds, sample of Sunday comics pages headed with ad for Times Classifieds, etc. (all 1980); single page flyer, headed "Announce your good news today!" - providing info for LAT employees who wish to use free LAT classified space to announce births, engagements, weddings, anniversaries, reunions, etc. (1987-1988)

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  Departments - Promotion and Public Relations

  Manuscripts

  Approx. 10 items: clipping, LAT, 1/17/1926, "Words of fire blaze in skies...Read The Times appears in huge electric letters"; article copy, Among Ourselves, 5/1964, "Promotion, research win 3 E&P awards"; clip, 1/14/1980, M.A.C. Western Advertising News, "L.A. Times uncorks consumer effort"; dupe of previous article in ADWEEK / West; copy of ad from Advertising Age, 8/16/1984, "Which newspaper provided...the best coverage of the Democratic Nat. Convention? - The L.A. Times..."; packet of AIDS coverage material in plastic sleeve - form letter signed by Tom Johnson, 2/17/1987, reprint from Among Ourselves - "Misconceptions about AIDS...", 8-pp. reprint of The Surgeon General's Report on (AIDS) 12/7/1986; Management Bulletin, 11/2/1988 memo on changes in various departments, including JoEllen Kitchen appointment as Director of Public Relations; 2 copies of brochure, "How to get your press release into the right hands at the Los Angeles Times," 3/1990.

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  Departments - Promotion and Public Relations - Public Information Bureau

  Manuscripts

  Photocopy of newspaper advertisement for "Free Information Bureau" ; Sheet of statistics from the public information service ; text of recorded message for the Los Angeles Times Public Information Service after it switched to a 900 telephone service ; Form letter in response to a written inquiry after the Public Information Service switched from free to a paying service.

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  Departments - Public Relations

  Manuscripts

  4 items: flyer inviting staff to PR's "Open Office Party," bidding "a fond farewell to JoEllen Kitchen," 7/6/1990; Bulletin, 1/29/1990, to "Times Employees," "Poster contest for employees children!"; 7/6/1990, informal memo from "Jo Kitchen" to the "Kids in P.R." on her last day on the job - "Keep up the good work"; memo, 7/7/1990, "To the Public Relations Staff," thanking them for the send-off party and gift.

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  Department Management - Marketing research, Personnel, Promotion and public relations

  Manuscripts

  5 items. Single typed sheet, names of Marketing Research management personnel. Photocopies of "mugs" of Charles Chidsey, Robert L. Flannes, Gordon R. Phillips and Glenn W. Davis.

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  Departments - Promotion and Public Relations - Disaster Relief Campaigns

  Manuscripts

  1 item: 7-pp. of aging, crumbling paper, an introductory sheet headed "Reference Room," explains that LAT, ca. 1930, "started funds for disaster sufferers," specifically those affected by a Mississippi flood, Florida-Puerto Rico hurricane (1928), the drought of 1931, St. Francis-Santa Clara Valley (flood), Mid-West cyclone (1925), etc.

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