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Manuscripts

Department Management - Marketing research, Personnel, Promotion and public relations


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    Departments - Marketing Research - Personnel

    Manuscripts

    6 items. Materials include: 5 Management Bulletins, 1987 - 1989, on hirings, promotions and appointments in Marketing Research; article copy, Among Ourselves, 8/1989, " (Robert) Cohen New Director of Marketing Strategy."

    mssLAT

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    Departments - Marketing Research - Personnel - Bios

    Manuscripts

    Approx. 20 items: marketing research personnel biographical forms, the completed forms include name, date of birth, education, previous work experience, positions held in company, company development, date of preparation. Some duplicates.

    mssLAT

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    Departments - Promotion and Public Relations - Personnel

    Manuscripts

    7 items: 3-pp. (Times-Mirror Company) "Executive Position Description - Public Relations Director," 3/1958; five Management Bulletins, 1985 - 1990, on hirings, promotions and other organizational changes in Promotion and Public Relations Department; 1-pp. map/chart of seating and office assignments for Promotion-Public Relations, 11/19/1986.

    mssLAT

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    Departments - Marketing Research - Publications - FYI

    Manuscripts

    Approx. 18 items. issues of FYI - produced by LAT Marketing Research between 4/1982 and 4/1984. FYI featured population data, income data, education data, purchase intentions, consumer habits by age group, and other demographic and statistical data for the LAT marketing region and nationwide.

    mssLAT

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    Departments - Marketing Research - Publications

    Manuscripts

    2 items: contact information for L.A. County Public Libraries, public libraries in Orange County, college & university libraries in Sou. Calif., municipal public libraries in L.A. County, and LAT Marketing Research Publications list; newsletter - 2-pp., "Media Watch," from LAT Marketing Research Dept., 12/3/1990.Approx. 30 items. Originals of issues of Three Minutes for the following months or seasons: January (2), February, May, June, July, Autumn (2), November (2) and December 1932 ; January, February, March, April, Summer, Autumn and November 1933 ; Summer 1934 ; Spring, May, November (2) and December (3) 1935 ; Spring (2) and May (2) 1936 ; one copy of a 1935 publication titled The Three Circles, "published in the interest of good printing and good advertising by Evans - Winter - Hebb Inc., of Detroit.

    mssLAT

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    Departments - Promotion and Public Relations - Direct Response Television Campaign

    Manuscripts

    1 item: single sheet, "Timely Bulletin," 10/16/1990, "Direct Response Television Campaign Underway."

    mssLAT