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Manuscripts

Departments - Marketing Research - Personnel


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    Departments - Information systems - Telecommunications group

    Manuscripts

    Approx. 15 items. Materials include: article copy, Among Ourselves, 12/1956, "Call The Times--byword of curious public"; copy of Al Martinez column, 2/16/1987, "Sorry, wrong number," (on the aggravations of complicated "voice terminals" replacing telephones; Management Bulletins, Employee Bulletins and inter-office correspondence, 1987 - 1989, related to new telephone "upgrades."

    mssLAT

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    Departments - Information systems - Personnel

    Manuscripts

    9 items. Materials include: Management Bulletins, 1983 - 1990, on subjects such as organizational changes, appointments, promotions in Information Systems.

    mssLAT

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    Departments - Marketing

    Manuscripts

    3 Management Bulletins, 1988 - 1989. Subjects are related to organizational changes in Marketing. Jeffrey S. Hall and Lawrence M. Higby are mentioned.

    mssLAT

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    Departments - Marketing Research - Personnel - Bios

    Manuscripts

    Approx. 20 items: marketing research personnel biographical forms, the completed forms include name, date of birth, education, previous work experience, positions held in company, company development, date of preparation. Some duplicates.

    mssLAT

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    Departments - Marketing Research (1 of 2)

    Manuscripts

    Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

    mssLAT

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    Departments - Marketing Research (2 of 2)

    Manuscripts

    Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

    mssLAT