Manuscripts

Departments - Marketing Research - Publications - FYI

Description: Approx. 18 items. issues of FYI - produced by LAT Marketing Research between 4/1982 and 4/1984. FYI featured population data, income data, education data, purchase intentions, consumer habits by age group, and other demographic and statistical data for the LAT marketing region and nationwide.
Type: Manuscripts(Opens in new tab)
Date: 1982 - 1984
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Departments - Marketing Research - Publications

Manuscripts

2 items: contact information for L.A. County Public Libraries, public libraries in Orange County, college & university libraries in Sou. Calif., municipal public libraries in L.A. County, and LAT Marketing Research Publications list; newsletter - 2-pp., "Media Watch," from LAT Marketing Research Dept., 12/3/1990.Approx. 30 items. Originals of issues of Three Minutes for the following months or seasons: January (2), February, May, June, July, Autumn (2), November (2) and December 1932 ; January, February, March, April, Summer, Autumn and November 1933 ; Summer 1934 ; Spring, May, November (2) and December (3) 1935 ; Spring (2) and May (2) 1936 ; one copy of a 1935 publication titled The Three Circles, "published in the interest of good printing and good advertising by Evans - Winter - Hebb Inc., of Detroit.

mssLAT

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Marketing Research

Manuscripts

The Marketing Research department started in the 1930s and was tasked with producing information based on survey data, such as demographic information and readership statistics, and presented internally and to the public through booklets, studies, maps, and other research material. This series is organized by product. Date range is circa 1926-1990.

mssLAT

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Departments - Marketing Research (1 of 2)

Manuscripts

Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

mssLAT

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Departments - Marketing Research (2 of 2)

Manuscripts

mssLAT

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Marketing Research Department

Manuscripts

Approx. 40 items: memos and reports related to marketing issues. Includes major reports on following subjects: illiteracy ; LAT vs. Orange County Register - Advertising Linage ; "A day in the life of the Los Angeles Times" - a readership study (1970+) ; "Times Reader Panel #111," 1976 (readers rated the Book Review section) 19-pp. ; 16-pp. ; "Continuing Home Audit Supplemental Questionnaire," 3-4/1971 ;

mssLAT

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Departments - Circulation - Marketing Research Reports

Manuscripts

Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

mssLAT

Departments - Marketing Research - Publications - FYI

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