Manuscripts

Departments - Promotion and Public Relations - Disaster Relief Campaigns

Description: 1 item: 7-pp. of aging, crumbling paper, an introductory sheet headed "Reference Room," explains that LAT, ca. 1930, "started funds for disaster sufferers," specifically those affected by a Mississippi flood, Florida-Puerto Rico hurricane (1928), the drought of 1931, St. Francis-Santa Clara Valley (flood), Mid-West cyclone (1925), etc.
Type: Manuscripts(Opens in new tab)
Date: 1929 - 1939
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Departments - Promotion and Public Relations - Classified Advertising Promotion

Manuscripts

2 items: glossy black LAT logo folder containing example of LAT "Timely Bulletin," several sheets with copies of LAT classified ads of various kinds, sample of Sunday comics pages headed with ad for Times Classifieds, etc. (all 1980); single page flyer, headed "Announce your good news today!" - providing info for LAT employees who wish to use free LAT classified space to announce births, engagements, weddings, anniversaries, reunions, etc. (1987-1988)

mssLAT

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Departments - Promotion and Public Relations - History

Manuscripts

Approx. 15 items: 2 LAT article copies related to LAT train / Pan-American Exposition train travel promo (1901); copy of ad headed "The Times and Sunset Magazine," (early 1900s issue); clippings on LAT involvement in Red Cross drives, war bond sales, etc.; 3-pp. report, "(LAT) civic activities and history since 1900," ca. 1960; info (on tiny slip of brown paper) on "Premiums with The Times included shotguns (1891)...copies of the poems of Eliza A. Otis...a sewing machine (1886)...The Times Almanac"; 2-pp. copies of Times-Mirror Co. "Promotion Department Expense[s] for...1920"; copies of Among Ourselves articles related to Promotion / Public Relations departments from 1930, 1956 and 1958; 2-pp. report, 4/29/1959, "Survey of Times-Mirror Company Public Service Activities," added in handwritten note - "Charities - Public Service."

mssLAT

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Departments - Promotion and Public Relations - Los Angeles Times Charities

Manuscripts

Approx. 15 items. Materials include: memos, Employee Bulletins, clips from LAT and Among Ourselves, etc., on Rams Charity Games, Camp Funds, support of Boy's Clubs, Times Programs in general, 1940s - 1980s; 9-pp. report, including history and operations, of "Los Angeles Times Boys' Club"; 6-pp. stapled, 9/24/1958, info on Times Charities; several "Balance Sheet" reports for the late 1950s, into the 1960s; clipping of LAT promo on Boys' Club as it appeared in Western Advertising, 8/1954, "Eddie Garcia is learning to swim"; an original issue, and a photocopy of "Souvenir Program - GOLDEN GLOVES Amateur Boxing Tournament" (2/9-11/1949), proceeds to LAT Charities, sponsors of Times' Boys Clubs.

mssLAT

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Departments - Promotion and Public Relations - Direct Response Television Campaign

Manuscripts

1 item: single sheet, "Timely Bulletin," 10/16/1990, "Direct Response Television Campaign Underway."

mssLAT

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Departments - Promotion and Public Relations

Manuscripts

Approx. 10 items: clipping, LAT, 1/17/1926, "Words of fire blaze in skies...Read The Times appears in huge electric letters"; article copy, Among Ourselves, 5/1964, "Promotion, research win 3 E&P awards"; clip, 1/14/1980, M.A.C. Western Advertising News, "L.A. Times uncorks consumer effort"; dupe of previous article in ADWEEK / West; copy of ad from Advertising Age, 8/16/1984, "Which newspaper provided...the best coverage of the Democratic Nat. Convention? - The L.A. Times..."; packet of AIDS coverage material in plastic sleeve - form letter signed by Tom Johnson, 2/17/1987, reprint from Among Ourselves - "Misconceptions about AIDS...", 8-pp. reprint of The Surgeon General's Report on (AIDS) 12/7/1986; Management Bulletin, 11/2/1988 memo on changes in various departments, including JoEllen Kitchen appointment as Director of Public Relations; 2 copies of brochure, "How to get your press release into the right hands at the Los Angeles Times," 3/1990.

mssLAT

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Promotion & Public Relations Department

Manuscripts

10 items. Memos, notes, lists, LAT radio ad copy, a LAT Television Schedule. Subjects include:a report on LAT Speakers Bureau activity for June 1961; Civic Center tours for schoolchildren to include LAT; possibly libelous statement concerning LAT made by anti-communism activist Herbert Philbrick; etc.

mssLAT

Departments - Promotion and Public Relations - Disaster Relief Campaigns

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Departments - Promotion and Public Relations - Classified Advertising Promotion

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Departments - Promotion and Public Relations - Direct Response Television Campaign

Departments - Promotion and Public Relations

Promotion & Public Relations Department